Head of Content Marketing

🕒 April 9

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Cathoven AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

Education • Artificial Intelligence • SaaS

Cathoven AI is an AI-powered online platform for IELTS preparation that provides instant, rubric-aligned scoring and personalized feedback for writing and speaking. The product uses over a decade of real exam data and AI-driven tools (Catbot) to deliver band scores, detailed revisions, study plans, and practice exercises via a subscription web app. It targets learners and teachers with scalable assessment, analytics (CEFR tools), and tutoring features validated by academic research and industry awards.

📋 Description

• Own and scale Cathoven's creator growth project end-to-end. • Manage content strategy across the creator program, including feedback loops, performance optimization, hooks, and overall content direction. • Oversee workflow across sourcing, onboarding, and activation of creators. • Lead and oversee a team of 6 junior marketing specialists and interns, ensuring alignment with program goals and consistent execution. • Build effective systems to help the creator program scale in a structured way. • Identify bottlenecks in the process and continuously improve workflows over time. • Directly manage a portfolio of creators across different markets. • Guide creators on content direction, hooks, formats, and execution quality. • Track creator performance closely and identify what is working and what is not. • Support underperforming creators with clear feedback and improvement direction, and make replacement decisions when needed. • Ensure consistent content output and stronger performance across the creator base. • Work closely with content templates, examples, and performance data to improve output quality. • Help shape content strategy based on platform performance, audience response, and conversion signals. • Spot winning patterns, double down on successful content directions, and turn learnings into repeatable playbooks. • Contribute to scaling Cathoven's creator led growth engine across channels and geographies. • Operate with a high level of ownership in one of the company's strongest revenue driving projects. • Stay hands on and execution focused while balancing strategy, creator management, and operational improvement. • Work effectively under pressure and maintain momentum in a fast changing environment.

🎯 Requirements

• At least 5 years of solid hands-on experience in creator marketing, influencer marketing, creator operations, growth, or a closely related area, ideally in a startup or fast-paced environment. • Proven experience directly managing creators, not only coordinating with them or acting as a liaison. • Ability to quickly adapt to new tools, evaluate available options, and identify the best solutions to support the team's needs and workflows. • Experience owning a creator or influencer program, campaign, or workflow with visible responsibility for outcomes. • Strong understanding of short-form content (instagram, tiktok, youtube), creator performance drivers, and how to improve content quality over time. • Ability to use performance data and practical judgment to make decisions quickly. • Comfort working in a fast-paced startup environment with high ownership and changing priorities.

🏖️ Benefits

• Work from Anywhere • Flexible Hours • 24 days of paid annual leave starting after the first month of employment. • Compensation is paid in USD. • Eligible team members may be considered for employee stock option participation after a certain period of employment.