Global Growth Marketing Lead

1 hour ago

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CBTS

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Cloud Solutions • Cybersecurity • IT Services

CBTS is a technology services provider that specializes in application modernization, cloud solutions, and cybersecurity. They help businesses transition to cloud-first environments, offering services such as application migration, management, and security consulting. With a focus on delivering modern technology solutions, CBTS empowers organizations to enhance productivity and achieve transformative business outcomes through expert IT consulting and managed services.

1001 - 5000 employees

Founded 1994

🔒 Cybersecurity

📋 Description

• Own the lead generation and demand gen strategy across U.S. and Canada to drive measurable pipeline growth. • Create and execute multi-channel demand programs (digital, events, content, ABM, partner channels). • Partner with regional sales to define targets, build conversion funnels, and drive M/SQL performance. • Build and refine buyer journeys to optimize lead flow, qualification, and conversion. • Lead campaigns that include differentiated product messaging that creates market pull and drives demand for priority offerings. • Lead event strategy tied directly to pipeline creation and acceleration goals. • Collaborate with alliance leads to co-develop joint demand generation motions with partners. • Develop demand gen programs for target verticals and top strategic accounts. • Own demand gen KPIs across regions, partners, and product lines (MQLs, SQLs, pipeline, CAC efficiency, velocity).

🎯 Requirements

• Proven success leading demand generation or growth marketing in a B2B tech environment. • Strong understanding of funnel design, lead scoring, conversion optimization, attribution modeling. • Deep experience working with the partner ecosystems and joint partner demand programs. • Strong strategic storytelling and messaging expertise. • Ability to collaborate across regions, product lines, and partner organizations. • Experience leading multi-channel integrated campaigns and ABM motions. • Highly data-driven with experience building dashboards and performance scorecards. • Exceptional project and stakeholder management skills. • Ability to lead and influence in a matrixed, fast-moving environment.

🏖️ Benefits

• Stronger pipeline velocity and higher-quality leads • Scalable, repeatable, partner-aligned demand generation motions • Clear value propositions and differentiated product positioning • Unified GTM execution across region, partners, and product lines • Increased share-of-voice and industry relevance • Elevated partner presence with hyperscalers and strategic alliances