Senior Director, National Accounts – Small Format

🕒 February 18

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CELSIUS

501 - 1000 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

💰 $550M Post-IPO Equity on 2022-07

B2C • eCommerce • Wellness

CELSIUS is a global beverage company that produces the premium lifestyle energy drink CELSIUS, offering a healthier, zero-sugar alternative to traditional energy drinks. The company promotes active lifestyles and fitness through its diverse range of products, including various flavors and formats designed to inspire individuals to achieve their fitness goals and maintain their health. CELSIUS aims to empower consumers to 'LIVE FIT,' which encapsulates a mindset of enhancing everyday physical performance as part of a balanced lifestyle.

📋 Description

• Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts. • Support professional development, performance management, and succession planning within the National Accounts team. • Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives. • Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders. • Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards. • Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs. • Act as a conduit between SVP-level strategic planning and field-level execution. • Collaborate with Finance, Marketing, Field Sales, and Operations to support pricing architecture, promotional planning, and supply chain efficiency. • Partner with DSD network and distribution leadership to address execution gaps, drive performance, and identify growth opportunities. • Own the forecasting process for assigned accounts, incorporating field inputs and aligning with supply planning/commercialization. • Analyze performance using syndicated data (IRI, Power BI, Excel) to identify trends, surface insights, and adjust plans accordingly. • Provide ongoing performance updates to executive leadership and suggest strategic adjustments based on marketplace trends.

🎯 Requirements

• 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry, including team management experience. • Proven ability to manage and grow large-format or convenience channel retail accounts. • Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales. • Bachelor's degree required; MBA or advanced degree preferred. • Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems. • Excellent leadership, communication, and negotiation skills.

🏖️ Benefits

• Comprehensive Medical, Dental & Vision benefits • Long- and short-term disability • Life insurance • 10 Vacation days per year subject to accrual policy • 11 Company paid holidays • 401(k) with Company match • Identity theft and legal services

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