Events Marketing Manager

Job not on LinkedIn

🔥 17 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $58.3k - $75.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies • Lead the vision and experience design for events to deliver engaging, audience-focused experiences aligned with organizational goals and brand standards • Approve event themes, content, and program formats to ensure consistency and quality across conferences and events • Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics • Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights • Implement assigned aspects of marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences • Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented • Lead the brand experience at Cengage hosted and sponsored events • Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience • Typically requires minimum of 3 years of dynamically complex experience in event marketing, field marketing, or a related subject area • Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and leading activities on location • Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise • Ability to coach and prepare speakers for high impact content • Strong organizational skills and attention to detail, including the ability to handle urgent, time-sensitive projects, timelines, vendors, and budgets • Ability to collaborate effectively with internal teams and external partners to deliver event objectives • Strong written and verbal communication skills, including coordination with vendors and internal partners.

🏖️ Benefits

• Incentive compensation program • Reasonable accommodations for qualified individuals with disabilities