Senior Manager, Demand Marketing

Job not on LinkedIn

🔥 15 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Lead, coach, and develop a team of demand marketers, ensuring strong execution, professional growth, and alignment to business goals • Set clear priorities, performance expectations, and key performance indicators tied to pipeline, engagement, and campaign success • Contribute to demand marketing strategy and lead execution of integrated programs that drive awareness, engagement, and pipeline • Oversee development and execution of multi-channel campaigns across owned, paid, and earned media • Drive consistency and scalability in campaign planning, execution, and optimization • Partner with Sales and GTM partners to align campaigns to sales priorities and improve lead handoff and follow-up processes • Collaborate with Revenue, Sales, and Marketing Operations to support pipeline generation, health, and tracking • Oversee campaign performance tracking, pipeline contribution, and engagement metrics • Guide team in analyzing results and delivering actionable insights and recommendations • Improve operational efficiency, campaign processes, and pipeline hygiene.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience • Minimum of 8 years of experience in demand marketing, campaign execution, growth marketing, or related areas • Minimum of 5 years of people leadership experience, with a track record of developing high-performing teams • Experience contributing to pipeline generation and marketing performance outcomes • Familiarity with marketing automation platforms, CRM systems, and campaign analytics tools • Strong expertise in demand marketing, campaign strategy, and multi-channel execution • Confirmed ability to lead and develop a team while delivering against pipeline and performance goals • Experience implementing integrated marketing campaigns across owned, paid, and earned channels • Ability to lead thought leadership activation across content, events, speakers, and media • Strong analytical skills with experience interpreting campaign performance and pipeline data • Effective collaboration and communication skills across Sales, Marketing, and Operations • Ability to operate strategically while maintaining executional rigor and attention to detail • Strong prioritization skills and ability to handle multiple initiatives in a fast-paced environment.

🏖️ Benefits

• 20% Annual bonus eligibility • Comprehensive and rewarding Total Rewards package