Manager, Marketing Communications – Automation

🕒 March 26

🇺🇸 United States – Remote

💵 $105k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🗣️ Communications

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Centivo

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

Healthcare Insurance

Centivo is an innovative health plan provider for self-funded employers that focuses on delivering high-quality healthcare at an affordable cost. The company believes in the power of primary care to improve health outcomes and reduce costs. Centivo offers plans with free primary care, no deductibles, and low, predictable copays, thereby encouraging members to utilize their health benefits without financial burden. The plans are curated to meet stringent price and quality standards, promoting a strong relationship with primary care providers and integrating virtual care options. Centivo's approach is designed to reduce overall medical expenses while enhancing the healthcare experience for both employers and employees.

📋 Description

• Manage ongoing communications to Centivo health plan members and Centivo Care patients across email, in app messaging, SMS and other channels • Execute campaigns that support the full member and patient journey including onboarding, care engagement, referrals, preventive care, and ongoing education • Collaborate with internal teams including product, clinical operations, client success, and compliance to ensure communications are accurate and aligned with the member experience • Translate complex healthcare and benefits concepts into clear, engaging communications for members and patients • Use AI tools such as ChatGPT, Claude and similar platforms to assist with marketing communications development, campaign planning, and workflow efficiency • Identify opportunities where AI tools can help streamline content creation, campaign testing, and marketing processes • Help introduce and document practical AI workflows that can be used by the broader marketing team • Stay current on emerging AI tools relevant to marketing communications and share insights with the team • Help manage automated communication journeys across marketing platforms including triggered and lifecycle campaigns • Monitor campaign performance and help optimize communications to improve engagement and member experience • Work with marketing operations and product teams to identify opportunities for new automation across the member and patient journey

🎯 Requirements

• 3 to 5 years of experience in marketing, marketing communications, digital marketing, or a related field • Experience in healthcare, health insurance, employee benefits, or healthcare technology • Experience with marketing automation platforms such as HubSpot, Iterable, or similar tools, including hands-on execution of email campaigns, automated communication journeys, and lifecycle marketing programs. • Strong writing and editing skills with the ability to translate complex topics into clear and engaging communications • Demonstrated experience building or documenting AI-assisted workflows for content creation, campaign operations, or marketing processes • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously • Ability to collaborate cross functionally with teams including product, operations, and leadership.

🏖️ Benefits

• Offers Equity • Offers Bonus