Paid Search Media Buyer, Bilingual English-Spanish

Job not on LinkedIn

🔥 0 minutes ago

🌐 Mexico, Colombia, +3 more countries – Remote

🇲🇽 Mexico – Remote 🇨🇴 Colombia – Remote 🇳🇮 Nicaragua – Remote 🇪🇨 Ecuador – Remote 🇭🇳 Honduras – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CEO LAWYER

WebsiteLinkedInAll Job Openings

- employees

⚖️ Legal

👥 B2C

Legal • B2C

CEO LAWYER is a U. S. -based personal injury law firm that provides nationwide, contingency-fee legal representation to people injured in car, truck, motorcycle, rideshare, slip-and-fall, workplace, medical malpractice, defective product, and wrongful-death cases. The firm offers 24/7 free case evaluations, multiple state offices, and emphasizes client communication, medical coordination, and maximizing settlements for injured individuals. CEO LAWYER publishes resources and FAQs for prospective clients, advances case costs, and focuses on client-centered advocacy to secure compensation.

📋 Description

• Build, launch, manage, and optimize paid search campaigns in English and Spanish • Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types • Conduct keyword research and write conversion-focused ad copy • Manage bids, budgets, search terms, match types, and negative keywords • Monitor campaign performance and improve volume, efficiency, lead quality, and conversion rates • Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures • Conduct competitor and market research to identify testing, expansion, and growth opportunities • Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates • Analyze performance data to develop budget-allocation recommendations and scaling plans • Reduce wasted spending and improve account efficiency through ongoing optimization • Maintain accurate conversion tracking, attribution, campaign reporting, and change documentation • Connect campaign performance to qualified leads, retained cases, revenue, and other business outcomes • Prepare recurring performance reports and communicate findings, risks, and recommendations • Collaborate with Marketing Operations on attribution integrity and reporting accuracy • Troubleshoot tracking, reporting, lead-routing, and attribution issues • Support paid social initiatives, primarily through Meta Ads Manager • Collaborate with paid social media buyers on audience insights, remarketing, and cross-channel testing • Apply campaign structure, audience development, creative testing, and optimization knowledge across social platforms • Share performance insights across search and social channels • Coordinate compliance reviews and ensure campaigns follow approved marketing standards and platform policies • Collaborate with Marketing Operations, Compliance, Intake, creative resources, and external partners while following established SOPs • Support landing-page optimization with designers, developers, and marketing stakeholders • Recommend improvements to lead quality, intake conversion, and overall marketing performance

🎯 Requirements

• Native or near-native Spanish fluency and professional English proficiency, including strong written and verbal communication skills in both languages • Minimum 2 years of hands-on experience managing and optimizing paid search campaigns • Proven record of generating measurable business results through paid advertising, supported by specific campaign examples or case studies • Strong hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting • Hands-on experience managing YouTube advertising campaigns, including Demand Gen, Video View, and Reach campaigns • Hands-on experience supporting or managing paid social campaigns, particularly through Meta Ads Manager • Experience managing lead-generation campaigns with clear performance accountability • Strong understanding of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure • Experience with landing-page testing and conversion-rate optimization • Strong understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting tracking implementations • Demonstrated ability to effectively use AI tools for research, campaign management, reporting, workflow efficiency, data analysis, troubleshooting, and decision-making while maintaining human oversight and quality control • Working proficiency with Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis • Strong analytical, problem-solving, organizational, and attention-to-detail skills • Ability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced environment • Current residence in a Latin American or South American country • Ability to maintain reliable overlap with U.S. Eastern Time business hours • Preferred: Experience in legal marketing or another high-intent lead-generation industry • Preferred: Experience with Microsoft Ads, TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4 • Preferred: Experience managing multi-location or multi-market campaigns • Preferred: Experience marketing to Hispanic and Spanish-speaking audiences in the United States • Preferred: Experience managing meaningful monthly paid media budgets and scaling successful campaigns without sacrificing lead quality

🏖️ Benefits

• Opportunities to grow and contribute meaningfully • Dynamic and inclusive work environment • Team culture that values performance and people