Google Ads Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇲🇽 Mexico – Remote

💵 $1.3k - $2k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spotlight Branding

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

💼 Consulting

⚖️ Legal

📣 Marketing

Consulting • Legal • Marketing

Spotlight Branding is a marketing company specializing in content creation and lead generation for law firms. They provide a range of services including website design, social media management, blog writing, and podcast production, all aimed at enhancing the client acquisition process and building brands for legal professionals. Spotlight Branding focuses on creating consistent, valuable content that maintains client engagement and increases referrals, ensuring that law firms stay relevant and top of mind in their communities.

📋 Description

• Own and optimize Google Ads campaigns for law firms • Conduct keyword research and build high-intent search campaigns • Manage bidding strategies, budgets, negative keywords, audiences, and ad copy • Improve conversion rates and reduce cost per qualified lead • Work with landing pages and recommend CRO improvements • Set up and troubleshoot conversion tracking • Monitor lead quality, not just form submissions • Report on CPL, conversion rate, qualified leads, spend, and ROI • Continuously test and optimize campaigns to increase lead volume • Explain campaign performance and personally handled campaign strategy, keyword research, ad copy, and bidding

🎯 Requirements

• 4+ years of hands-on Google Ads experience • Direct experience running Google Ads for law firms • Track record of generating 50+ qualified legal leads per month • Experience managing meaningful monthly ad budgets • Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager • Strong understanding of landing page conversion optimization • Ability to clearly explain why a campaign is or isn’t performing • Excellent analytical and problem-solving skills • Strong English communication skills • Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar is a big plus