Digital Marketing Manager – Consumer Acquisition

🕒 May 27

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Ceresti Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

⚕️ Healthcare Insurance

🤝 B2B

🔥 Funding within the last year

💰 $11.7M Venture Round - Ceresti Health on 2025-08

Healthcare Insurance • B2B

Ceresti Health is a tech-enabled care company that partners with health plans and accountable care organizations (ACOs) to support family caregivers of people living with dementia. The company combines claims-data driven risk stratification, caregiver education, a tablet-based platform, and weekly personal care navigators to improve care plan adherence, close social determinants of health gaps, and proactively detect changes in patients' conditions. Ceresti’s caregiver-led program has independently validated results showing substantial reductions in avoidable hospitalizations and per-patient medical costs, and it offers no-risk, outcomes-based contracts for payers.

📋 Description

• You own paid media, funnel optimization, and lifecycle marketing end-to-end. • You are accountable for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there. • You will report to the Director of Marketing and partner closely with our Client Success, Product, and Operations teams. • You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand. • Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts. • Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants. • Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel. • Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook. • Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management). • Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation. • Build cohort-based lifecycle programs that support caregiver retention and program engagement. • Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health. • Translate data into recommendations leadership can act on. Tell the story behind the numbers. • Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack. • Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows. • Hold the line on brand consistency in every consumer-facing execution.

🎯 Requirements

• 4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing. • Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience. • Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes you can speak to specifically. • Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel. • Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption. • Experience building landing pages and conversion flows. • Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent). • Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will evolve. • A demonstrable ability to hold rigor and empathy in the same hand. You take numbers seriously. You also take people seriously.

🏖️ Benefits

• Health, dental, vision • PTO • Culture that respects the boundary between work and the rest of your life