Lifecycle Marketing Manager

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CeriFi

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

Education

CeriFi is a company focused on professional education and training across various fields, including financial planning, tax and accounting, insurance, financial crimes, and legal education. With brands such as West LegalEdcenter, CheckPoint Learning, Bionic Turtle, Mark Meldrum Financial Planning, Dalton Education, and others under its umbrella, CeriFi offers continuing education and certification programs. The company emphasizes tech and innovation to enhance its educational platforms and services.

📋 Description

• Own the lifecycle marketing strategy across CeriFi's 10-brand portfolio • Design, build, and optimize lifecycle journeys including onboarding, cross-sell, renewal, re-engagement, and win-back campaigns • Continuously improve segmentation framework to ensure relevant communication • Identify new opportunities to increase engagement, retention, and customer lifetime value through lifecycle marketing • Own campaign planning, Pardot builds, segmentation, automation, deliverability, and suppression management • Manage campaign intake using Jira workflows and established SLAs • Maintain email deliverability, preference centers, compliance standards, and brand-specific communication requirements • Serve as internal subject matter expert on Pardot and email marketing best practices • Connect email engagement to revenue by maintaining attribution reporting and performance dashboards • Analyze campaign performance, cohort behavior, and year-over-year trends • Present actionable recommendations to improve business outcomes • Partner closely with Brand Marketing, Creative, Revenue Operations, Product Marketing, and Digital teams

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience) • 4+ years of experience managing high-volume email marketing or lifecycle programs • Deep expertise with Pardot (Marketing Cloud Account Engagement), including automation, segmentation, dynamic lists, and engagement programs • Strong understanding of lifecycle marketing, customer journeys, behavioral triggers, and nurture strategy • Experience connecting email performance to revenue through attribution reporting and analytics • Comfort managing marketing programs across multiple brands, audiences, and campaign calendars • Excellent analytical, organizational, and communication skills • Experience with eCommerce platforms, CRM systems, and AI-assisted marketing tools is a plus.

🏖️ Benefits

• Professional development opportunities • Marketing automation tools