Head of Marketing

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CertifyOS

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $40M Series B - Certify on 2025-06

Healthcare • SaaS • B2B

CertifyOS is a healthcare-focused provider data platform that consolidates and verifies provider information to create a single, AI-enabled source of truth. It replaces spreadsheets and point solutions with infrastructure for credentialing, contracting, payments, compliance, and provider data management, offering services like credentialing, licensing, monitoring, and roster management. The platform ingests rosters and real-time feeds, validates records against thousands of sources, and delivers a continuous, clean data stream accessible via one API. CertifyOS is positioned as a B2B SaaS solution for health plans, digital health companies, and health systems, claiming measurable operational improvements (e. g. , reduced re-credentialing costs, faster onboarding) and listing major health plans among its clients.

📋 Description

• Build and scale our growth marketing engine to drive predictable pipeline and revenue: • Own the development of Certify’s demand generation strategy across paid channels, content, SEO, ABM, events, and digital programs. • Build a predictable pipeline model with clear lead, MQL, SQL, and opportunity targets that tie directly to revenue goals. • Partner with Business Development to optimize funnel performance and improve conversion at every stage. • Own marketing analytics and executive-level reporting, including dashboards, forecasts, and quarterly business reviews. • Lead Product Marketing, Brand Narrative, and Category Leadership. • Own CertifyOS’s end-to-end market narrative, from product positioning to category leadership in provider data infrastructure. • Partner closely with Product to define clear positioning, messaging, and differentiation grounded in customer needs and market reality. • Lead the go-to-market strategy for new products and features, including segmentation, packaging, launch planning, and adoption measurement. • Translate product strategy into high-impact collateral, sales enablement, and competitive intelligence that improves conversion and sales velocity. • Drive market research, win-loss analysis, and customer insights to validate market fit and inform both product and go-to-market decisions. • Elevate CertifyOS’s brand through thought leadership, content, and storytelling that resonates with health plans, providers, and partners. • Execute a cohesive events strategy, including Blueprint, industry conferences, and targeted customer and prospect events, aligned to business objectives. • Run a high performing data driven organization. • Build and mentor a cross-functional team that manifests results through inputs. • Establish operational rigor, forecasting discipline, and a culture of accountability and continuous improvement. • Build and maintain a robust marketing analytics framework including attribution, funnel conversion, ROI and regular reporting on Company OKRs. • Deliver clear, actionable insights into what is driving pipeline and revenue. • Use data to optimize programs, messaging, and investment allocation. • Partner across the business to drive measurable growth. • Collaborate with Product, BD, Partnerships, Customer Success, and Operations to align growth strategy with company priorities. • Support partnership and reseller motions by creating co-marketing programs and joint campaigns with Certify’s strategic partners. • Ensure all marketing efforts reinforce customer value, improve adoption, and support long-term retention.

🎯 Requirements

• 12+ years of experience leading growth marketing, product marketing, or integrated marketing functions in SaaS or healthcare technology. • History of managing a demand generation engine with measurable revenue impact. • Expertise in marketing analytics, attribution, funnel performance, and ROI modeling. • Experience partnering closely with product teams to define positioning, launch new products, and influence roadmaps. • Strong executive presence and an ability to communicate performance, insights, and recommendations to senior leaders and board members. • Ability to translate complex technologies into simple and compelling messaging. • Experience scaling marketing teams in fast-paced, high-growth environments. • Strong hands-on leadership style with an ability to operate strategically and tactically. • Familiarity with optimizing marketing technology stacks across industry products. • A passion for improving healthcare through better data and operational efficiency.

🏖️ Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees. • Unlimited PTO, with at least two weeks off each year to recharge. • Health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women in India. • Equal opportunity employer committed to building an inclusive environment.