Head Of Product Marketing

🕒 September 18

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 23%

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CertifyOS

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $40M Series B - Certify on 2025-06

Healthcare • SaaS • B2B

CertifyOS is a healthcare-focused provider data platform that consolidates and verifies provider information to create a single, AI-enabled source of truth. It replaces spreadsheets and point solutions with infrastructure for credentialing, contracting, payments, compliance, and provider data management, offering services like credentialing, licensing, monitoring, and roster management. The platform ingests rosters and real-time feeds, validates records against thousands of sources, and delivers a continuous, clean data stream accessible via one API. CertifyOS is positioned as a B2B SaaS solution for health plans, digital health companies, and health systems, claiming measurable operational improvements (e. g. , reduced re-credentialing costs, faster onboarding) and listing major health plans among its clients.

📋 Description

• Own end-to-end competitive intelligence for the Provider Data Management space • Build and maintain a continuous market monitoring system • Deliver weekly, monthly, and quarterly market reports with insights and recommended actions • Build AI-driven architecture to automate reporting workflows • Conduct customer interviews, prospect calls, and win/loss debriefs • Develop and own pricing strategy across products and segments • Model pricing scenarios for new products, expansions, and enterprise deals • Design and test pricing experiments • Optimize product packaging, bundling, feature prioritization, cross-sell, and upsell opportunities • Own product positioning and messaging frameworks • Develop sales and marketing assets including battlecards, one-pagers, solution briefs, case studies, pitch decks, ROI calculators, and objection-handling guides • Lead go-to-market launches for products, features, and packaging changes • Build and own buyer persona libraries • Develop thought leadership content and market narratives • Partner with Marketing on campaign messaging and demand generation targeting • Serve as the primary voice of the market in product planning and roadmap discussions • Co-own product discovery through interviews, surveys, and advisory boards • Translate product capabilities into value propositions, adoption materials, and sales training • Maintain feedback loops between Sales, Customer Success, and Product • Define and track product marketing KPIs

🎯 Requirements

• 5–8+ years in competitive intelligence, market research, pricing strategy, or product strategy in a SaaS or technology-driven industry • Demonstrated track record developing and deploying pricing models that improved win rates, ACV, or NRR in a B2B context • Strong analytical skills; ability to independently build financial models, analyze usage data, and synthesize qualitative and quantitative signals into recommendations • Background in healthcare SaaS, health plan operations, or provider data • Proven ability to influence Product, Sales, Finance, and Marketing teams without direct authority • Exceptional communication and executive presentation skills for senior leadership and board-level audiences • Experience building or scaling a competitive intelligence function from scratch, including research processes, tooling, and reporting cadences • Hands-on experience using AI tools to accelerate research workflows, such as automated monitoring, LLM-powered analysis, or data aggregation pipelines • Familiarity with usage-based or value-based pricing models, willingness-to-pay research methods, or conjoint analysis

🏖️ Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees • Unlimited PTO for US-based team • At least two weeks off each year to recharge for US-based team • Health insurance for employees in India • Statutory leave benefits in India • Additional wellness (menstrual) leave for women in India

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