Director of Consumer

🕒 Yesterday

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $149k - $158k / year

⏰ Full Time

🔴 Lead

👔 Director

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

charity: water

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

charity: water is a non-profit organization dedicated to providing clean and safe drinking water to people in developing countries. The organization funds sustainable, community-owned water projects in remote locations around the world. charity: water ensures that every public donation is used solely to fund water projects, with a separate fund covering operational costs. Their impact includes over 171,469 water projects in 29 countries, serving millions of people.

📋 Description

• Owning charity: water’s Spring recurring revenue target — acquisition, retention, upgrade, and LTV — as the primary measure of team success • Building and managing the full-funnel consumer donor journey from first gift through multi-year commitment. Actively looking at how to accelerate a donor's depth of giving and move consumer donors into Mid & Major portfolios • Designing and optimizing the 1x-to-Spring conversion pathway, evaluating one-time giving programs primarily through a recurring conversion lens • Partnering with the VP and Revenue Resources team to define ‘major donor ready’ signals and build the handoff infrastructure that captures them • Owning paid acquisition strategy across all channels (paid social, paid search, TV/CTV, display, direct mail); setting the brief, directing agency and contractor partners, and holding them accountable to performance • Managing a multi-channel paid media budget with rigor — forecasting, tracking, and reporting on CAC, CPA, ROAS, and revenue attribution • Building toward an AI-optimized media operating model that replaces long-term agency dependence, staying current on how AI is reshaping paid acquisition and accelerating its integration it into how the team operates • Managing and developing two direct reports: Campaign Senior Manager and Lifecycle Senior Associate, with clear performance expectations and regular developmental feedback • Building the feedback loops between paid media, lifecycle, and campaign functions that compound learning across every activation • Owning channel performance metrics: CPA, ROAS, retention rate, upgrade rate, Spring conversion from 1x, and LTV • Leading the Consumer team’s experimentation and testing infrastructure; frameworks that generate learning across creative, audience, and channel, not one-off tests • Partnering with Growth Product to improve Spring conversion rates, ARPU, and retention through landing page and onboarding experimentation • Partnering with Data & Analytics to establish Spring donor performance reporting as a single source of truth across acquisition, retention, upgrade, and LTV • Collaborating with Corporate Partnerships on shared audience strategy; partnership-driven awareness feeds paid retargeting poolsWorking with Revenue Resources on the upgrade pathways that move Spring donors toward major giving • Integrating AI tools into Consumer team workflows; creative optimization, audience targeting, performance monitoring

🎯 Requirements

• 8-10 years in consumer marketing or fundraising with direct ownership of revenue targets, including significant time in a growth or performance marketing capacity • Hands-on paid media experience, you have personally directed paid acquisition strategy across digital channels (Meta, Google, paid social) and understand media planning, audience targeting, creative testing, and budget management at a meaningful scale. Agency direction experience required. • A commitment to integration & collaboration. You’re more eager to see the organization's revenue grow then just Consumer. You work well with Product, Engineering, and Design teams to deliver exceptional experiences and strong experimental designs. • Extensive experience with subscription or monthly giving programs. You have owned a recurring revenue product (subscription, membership, or monthly donor program) and have demonstrated results in acquisition, retention, and upgrade. • Full-funnel fluency: you’ve managed or closely directed paid acquisition, lifecycle communications, and campaign programs as an integrated system, not separate functions • Experience managing direct reports and agency or contractor relationships. You’ve developed people and held external partners accountable to performance • Strong analytical instincts. You are comfortable with CAC, LTV, retention cohort analysis, and the metrics that distinguish a healthy recurring revenue program from one quietly eroding • Clear POV on how AI is changing paid media and marketing operations and a track record of leaning into new tools before they become standard.

🏖️ Benefits

• Unlimited PTO • Summer Fridays • 6-week paid sabbatical leave after 5 years of employment • Annual bonus potential through The Pool • 401k plan + employer match • Medical covered at 85% + Dental/Vision contributions • FSA + dependent day care FSA • Employer-paid life insurance, STD, LTD • 16-week paid maternity and paternity leave for new parents • Stipends for Home office, Professional Development, and a You-do-You Perk • TSA Pre-check reimbursement • Flexible working hours; team members are expected to be online 10am - 4pm ET regardless of location, plus three hours per day asynchronously, which factors in an hour for lunch • 2-4 annual travel requirements that foster team alignment, connection and in-person collaboration