Senior Manager, Demand Generation

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $150k - $160k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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ChartHop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

ChartHop is a dynamic People Ops Platform focused on connecting and visualizing people data to help organizations plan, manage, and engage their workforce effectively. The platform integrates various modules including HRIS, compensation reviews, headcount planning, and performance engagement solutions, providing a comprehensive tool for people operations, finance leaders, and managers. With capabilities like AI powered dashboards, org charts, and unified company calendars, ChartHop aims to facilitate data-driven decision making and promote transparency and efficiency within organizations.

📋 Description

• Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. • Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. • Own strategy and performance across key demand generation channels, including Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, and Referral and advocacy programs. • Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities. • Own the website as a demand generation engine by improving visitor engagement and conversion. • Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce ChartHop's market leadership. • Use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. • Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives.

🎯 Requirements

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth. • Experience planning and executing integrated demand generation campaigns across multiple channels. • Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics. • Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance. • Experience managing marketing budgets and optimizing channel investment for maximum return. • Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. • Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success. • A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates. • Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.

🏖️ Benefits

• Offers Equity • $10K Bonus