Head of Content Marketing

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🔥 29 minutes ago

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Checkmk

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🔒 Cybersecurity

SaaS • Enterprise • Cybersecurity

Checkmk is a comprehensive IT monitoring platform that offers both SaaS and self-hosted solutions for monitoring cloud and hybrid infrastructures. It is designed for scalability, supporting a wide range of environments from mid-sized infrastructures to enterprise-level deployments. Checkmk provides over 2,000 vendor-maintained plug-ins for automated data acquisition across servers, networks, and applications, ensuring visibility and performance optimization of IT systems. The platform offers features like auto-discovery, auto-configuration, and detailed analytics with built-in dashboards for effective IT operations management. Checkmk also emphasizes security with features like granular access control and two-factor authentication. It supports integrations with third-party tools like ServiceNow and Jira for streamlined workflows. Ideal for ITOps and DevOps teams, Checkmk helps in maintaining peak IT infrastructure performance through efficient monitoring and alert systems.

📋 Description

• Lead and scale Checkmk’s content function • Set content strategy across the full buyer and customer journeys • Establish Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as core content disciplines • Shape integrated campaign narratives for Demand Generation, Brand and Field Marketing • Define and uphold Checkmk’s editorial voice and standards • Build an AI-enabled localization workflow with native-speaker review • Develop community-driven content programs with global users • Lead, coach, and develop the content marketing team • Partner with Product Marketing, Demand Generation, Brand and Field Marketing, and Web Development • Define and track content metrics including organic pipeline contribution, AI citation share, share of voice, and engagement • Audit existing content and create prioritization and strategy roadmaps • Launch refreshed content programs, campaign narratives, community programs, and repeatable content initiatives • Build content into a top-three source of qualified pipeline and establish trusted attribution

🎯 Requirements

• 6+ years in B2B content marketing • Experience marketing to technical audiences • Genuine interest in the IT observability space • Track record of building content engines, including strategy, hiring, operating model, measurement, and hands-on execution • Understanding of GEO/AEO and modern SEO • Ability to direct specialists and agency partners against a clear strategy • Daily use of LLMs and AI tools for research, drafting, editing, analysis, and scaling output • Ability to teach a team to use AI without compromising quality, voice, or factual rigor • Strong editorial instinct and ability to collect feedback and iterate • Executive presence and strong communication skills • Ability to present to and influence senior stakeholders up to C-level • Excellent command of written and spoken English • German is a plus • Prior exposure to open-source and IT-ops-focused go-to-market is a plus

🏖️ Benefits

• Flexible and family-friendly working conditions • Sports and wellness offers from Wellpass, including over 9,000 offers • Agile team with autonomy and fast decision making within flat hierarchies • Equality, diversity and inclusion-focused corporate culture • Education and training opportunities • Fully remote work or high flexibility between mobile work and an office in Munich • Attractive salary • Regular onsite events, including company outings, team events, Checkmk Conference, and Conference After Party