Senior Business Analyst – Marketing & Demand

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Chrono24

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🏪 Marketplace

🛍️ eCommerce

💰 Funding Round - Chrono24 on 2024-06

Marketplace • eCommerce

Chrono24 is a global online marketplace for new, pre-owned, and vintage luxury watches that connects private sellers and professional dealers with millions of enthusiasts. The platform offers secure transactions through an escrow-based Buyer Protection program, authenticity certification, insured shipping, and dealer vetting, plus mobile apps and editorial content to support discovery and research. Chrono24 facilitates listings, searches across hundreds of thousands of watches from many countries, and provides appraisal and selling services, positioning itself as a leading eCommerce marketplace for luxury timepieces.

📋 Description

• You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development • You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement • You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation • You sit in the BI team. Your closest interfaces are: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights) • You don't wait for briefings - you independently identify efficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership.

🎯 Requirements

• At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment • Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period • Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method • Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels • Ability to translate complex analyses into clear storylines and precise recommendations • Very strong SQL skills; experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus.

🏖️ Benefits

• 30 days of vacation per year • Working from HQ in Karlsruhe? Our kitchen conjures up a truly excellent, free meal for you every day • On December 24th and 31st, we’ll give you an additional day off • Work abroad for up to 20 days per year: Working with a sea view? Yes, please! • Diversity@Chrono24: We believe in the power of diversity. Diversity is our strength. At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success.