Product Marketing Manager

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Logo of Cision France

Cision France

1001 - 5000 employees

Founded 1867

🤝 B2B

📱 Media

B2B • Media • Marketing

Cision France is a leading communications firm that specializes in public relations, media monitoring, and digital marketing solutions. They support over 50,000 communicators in enhancing brand visibility and influence within the media landscape by providing actionable insights and reliable information. Their comprehensive services include media database management, press release distribution, media intelligence, and analytics to help organizations effectively reach their audiences and assess the impact of their communication strategies.

📋 Description

• Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value • Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans • Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives • Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation • Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation • Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy • Develop persona-led messaging for different industries and markets

🎯 Requirements

• 3+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms • Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging • Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives • Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement • Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact • Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus

🏖️ Benefits

• Friendly and welcoming environment focused on people, learning & development • 25 vacation days and extra vacation days after age and after children • Cafeteria benefit via SZEP card • Medicover private health insurance for employees and their family members • 10% of your time to work on anything you like, reading groups, tech talks • Flexible working and working from home • An extensive people development program, including access to Udemy

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