Senior Customer Marketing, Enablement Manager – Intellectual Property

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🔥 1 minute ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Clarivate

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

📚 Education

⚕️ Healthcare Insurance

Education • Healthcare Insurance • Intellectual Property

Clarivate is a leading global provider of transformative intelligence and comprehensive solutions in the areas of Academia & Government, Intellectual Property, and Life Sciences & Healthcare. The company offers a range of enriched data, insights, analytics, workflow software, and expert services to support research institutions, library services, and intellectual property management. Clarivate's well-known products and services include Web of Science, ProQuest, Ex Libris, and Cortellis, which help drive research excellence, support IP management, and advance innovation in healthcare. Clarivate aims to empower academic institutions, government organizations, corporations, and law firms with the data and insights needed to make informed decisions and foster innovation.

📋 Description

• Design and execute customer marketing strategies that drive adoption, retention and expansion • Build and scale lifecycle programs—from onboarding through renewal, advocacy and community • Translate product capabilities into clear, outcome-driven messaging and lead customer communications (including product updates and release comms) • Develop high-impact content and thought leadership (white papers, case studies, enablement, campaigns) • Partner across Marketing, Product, Sales, and Customer Success to deliver a unified customer experience, including executive engagements and events • Measure and optimize performance, linking programs to adoption, retention and advocacy outcomes

🎯 Requirements

• Bachelor’s degree or equivalent relevant work experience • 7 + years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement • 2+ years of experience working with global, cross-functional go-to-market teams • 2+ years of experience in professional storytelling and writing, creating high-impact thought leadership and customer content (white papers, case studies, POVs) • An MBA or advanced degree is a plus • Product Marketing experience in software, data, or services is a plus • B2B Product Marketing experience is a plus • Prior experience working in the intellectual property industry is a plus • Strong understanding of customer lifecycle, success models, and adoption frameworks

🏖️ Benefits

• Equal employment opportunities for all qualified persons • Friday scheduling flexibility