Brand Specialist

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🔥 8 minutes ago

🐎 Kentucky, Tennessee – Remote

🐎 Kentucky – Remote 🎸 Tennessee – Remote

💵 $55k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Clarke Power Services, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

🚘 Automotive

🏭 Manufacturing

🤝 B2B

Automotive • Manufacturing • B2B

Clarke Power Services, Inc. is an industry-leading provider of maintenance, repair, parts and fleet services for on- and off-highway commercial trucks and equipment. Operating for more than 60 years, Clarke is an authorized service center for major OEMs (Detroit Diesel, Allison, MTU, Mercedes-Benz, Perkins) and operates 20 locations and 180+ mobile service trucks across multiple states. The company offers comprehensive offerings including heavy-duty repairs, parts and warranty fulfillment, preventive fleet maintenance programs, assembly and refurbishment of vocational and on-highway equipment (gliders and refurbs), mobile power-generation and fire-pump engine service, government/defense support, and technician training.

📋 Description

• Implement branding strategies that align with company goals, market positioning, and customer needs • Represent the brand in person at branch locations, events, trade shows, or customer engagements, ensuring adherence to brand guidelines • Work with marketing, sales, dealers, vendors, and operations teams to ensure all materials, communications, and activities reflect the correct brand’s values and image • Monitor market trends, customer feedback, and competitor activity to inform brand positioning and messaging • Coordinate and participate in promotional campaigns, product launches, and events to increase brand awareness • Support field staff or customers on brand standards, product knowledge, and service expectations • Track brand metrics such as awareness, loyalty, and market share, and report findings to senior teams • Build relationships with key industry influencers, partners, and media to strengthen brand visibility

🎯 Requirements

• Bachelor’s degree in marketing or management • Professional communication skills with both internal and external customers • Adobe and Microsoft suite experience required • Canva, Photography and Videography experience is a plus!

🏖️ Benefits

• Competitive compensation • Full benefits package • Weekly Pay • Quarterly Profit Sharing • Medical, Dental, Vision Insurance starts the first day of the month after you start • Healthcare Savings Account Option with Annual Company Contribution • 401K Savings Plan with Company Contribution Every Paycheck • Paid Holidays and Vacation • Life and Disability Insurance • Enjoy FREE Access Perks • Discounts on Dining, Travel, Retail, and Other Services across the Country • Work with a GREAT Team of people