Website Marketing Manager

Job not on LinkedIn

🕒 May 14

🇺🇸 United States – Remote

💵 $130k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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CLASP

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

⚡ Energy

🤝 Non-profit

🔬 Science

Energy • Non-profit • Science

CLASP is a global nonprofit organization that advances appliance energy efficiency through policy advice, research, capacity building, and programmatic support. The organization produces and shares research, tools, and insights on efficient appliances (e. g. , air conditioners, refrigerators, fans, solar water pumps, LED lighting) to reduce emissions, expand clean energy access, and improve livelihoods, working with governments, industry, and partners across five continents. CLASP focuses on practical solutions, standards, and finance approaches to drive energy savings, emissions reductions, and equitable access to efficient appliances.

📋 Description

• Drive the site strategy to deliver large-scale inbound growth and exceptional experiences for organic inbound traffic, agentic LLM interactions and channel partnerships • Own a strong POV on how the site should be structured to best serve our multiple audiences • Own the site roadmap and prioritize ruthlessly given resource constraints • Make and defend recommendations on CMS tooling (we're on Sanity today but open to change) • Own SEO and GEO end-to-end: technical health, content strategy, agentic optimization, keyword targeting across B2B and D2C audiences • Build and optimize conversion paths for each audience — employer pipeline, university inquiries, student acquisition • Instrument the site properly: analytics, tracking, attribution; make sure we know what's working • Own the publishing workflow — from brief to live — working with internal stakeholders and external contractors (copywriters, designers, developers) as needed • Collaborate with peers to integrate dynamic content into the website from internal and external sources of truth • Ensure the site reflects Clasp's brand with consistency and quality across every page • Keep content current across a fast-moving policy and product landscape • Manage external contractors and agency relationships as needed • Be the internal point of contact for anything touching the website — eng, marketing, sales, leadership • In collaboration with engineering and information security maintain the reliability and secure operations of the website

🎯 Requirements

• 4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly • Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks • Strong working knowledge of SEO and GEO (both technical and content-side) • Experience and excellence with modern CMS platforms — Sanity, Webflow, Contentful, or comparable • Analytically grounded: you use data to make decisions and can build the reporting infrastructure if it doesn't exist • Strong writer and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself • Proven experience leveraging AI tools to automate manual tasks and research & implement best practices in modern web marketing.

🏖️ Benefits

• Competitive cash and equity compensation • Health benefits (health, dental, & vision) • Student loan repayment benefits • 401k matching • Commuter benefits • Flexible PTO policy • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.