Director, Product Management

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May 30

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HMH

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Education • eCommerce • Professional Development

HMH is an educational company that specializes in providing comprehensive curriculum and assessment solutions across a wide spectrum of subjects. They offer programs and resources for literacy, mathematics, science, social studies, and social-emotional learning for K-12 students. Additionally, HMH focuses on professional development for educators to enhance instructional strategies and improve student outcomes.

1001 - 5000 employees

📚 Education

🛍️ eCommerce

📋 Description

• Develop and execute a comprehensive product strategy for the Into Math product line, aligning with HMH’s overall goals. • Proactively drive problem discovery in the market by interviewing customers, recent evaluators and untapped, potential customers. • Validate urgent problems to show their pervasiveness in the market using lean-agile methodologies. • Evaluate product-market fit for the Into Math product line on an ongoing basis, using data-driven analysis to conduct win/loss analysis and understand the buying process. • Articulate and leverage the organization’s unique abilities to deliver value to the market. • Identify competitive and alternative offerings in the market and assess their strengths and weaknesses. • Develop a strategy for winning against the competition. • Inventory HMH assets (technical, skills, services, patents, other) and determine ways that they can be leveraged. • Map needs with target markets and analyze the market segments to actively pursue. • Ensure that the targeted segments are large enough to support the current and future business of the product line. • Determine which channels best align with your markets’ buying preferences. • Perform objective analysis of potential market opportunities to provide a basis for investment, articulating market learnings and quantifying the risk, including a financial model. • Establish a pricing model, schedules, guidelines and procedures. • Determine the most effective way to deliver a complete solution to an identified market problem. • Monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit. • Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona. • Define the archetypical users of your products or services through user personas. • Articulate and prioritize personas and their problems through requirements so that the appropriate products can be built. • Manage proactive communications with relevant stakeholders from strategy through execution. • Plan, execute and measure effectiveness of strategic launches. • Maintain strong, ongoing channels of communication with sales force, Marketing, Learning Experience Design, Technical Product Management, Content Delivery, and other internal departments.

🎯 Requirements

• Bachelor's Degree • Minimum 7 years of industry experience in K12 educational technology • Minimum 5 years in K12 product management • Experience using lean-agile and design thinking methodologies to develop and launch products • Preference will be given to candidates who also have: • People Leadership experience • Experience with STEM background • Experience in an entrepreneurial or start-up environment • MBA or Masters • Pragmatic Marketing Framework certification