Product Marketing Director

🕒 April 8

🇺🇸 United States – Remote

💵 $108k - $113k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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HMH

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🛍️ eCommerce

Education • eCommerce • Professional Development

HMH is an educational company that specializes in providing comprehensive curriculum and assessment solutions across a wide spectrum of subjects. They offer programs and resources for literacy, mathematics, science, social studies, and social-emotional learning for K-12 students. Additionally, HMH focuses on professional development for educators to enhance instructional strategies and improve student outcomes.

📋 Description

• Drive Go-to-Market Strategy & Execution • Collaborate on go-to-market plans. • Develop clear, differentiated positioning and messaging grounded in customer needs. • Lead marketing support for relevant product launches, releases, and updates. • Partner cross-functionally to execute integrated campaigns and initiatives. • Enable Sales & Drive Revenue • Create compelling sales enablement materials (presentations, collateral, tools). • Equip sales teams with messaging, competitive insights, and training. • Support pipeline growth and retention through effective marketing assets and programs. • Develop Customer-Centered Messaging & Content • Translate market, customer, and product insights into clear, impactful messaging. • Create high-quality content that supports demand generation and thought leadership. • Ensure consistency and clarity of messaging across channels and teams. • Collaborate Cross-Functionally • Partner closely with Product Management, Sales, Sales Enablement, and Marketing teams. • Contribute to competitive intelligence and market insights. • Support field marketing efforts with adaptable, regionally relevant messaging.

🎯 Requirements

• 6–10 years of B2B product marketing experience (preferably in education or SaaS) • Experience owning or contributing to go-to-market strategy and execution. • Strong writing and storytelling skills, with the ability to translate complex ideas into clear, compelling messaging. • Experience creating sales enablement assets and supporting revenue teams. • Ability to manage multiple projects and priorities in a fast-paced environment. • Collaborative mindset with the ability to influence without authority. • Understanding of K–12 education landscape is a plus. • Bachelor’s degree required. • Travel approximately 3-4 times/year.