B2B Product Marketing Lead

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

+3 more states

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $160k - $222k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

Apply Now

Receive Emails with Similar Jobs

ClassDojo

WebsiteLinkedInAll Job Openings

Education • Social Impact

ClassDojo is a communication platform that connects teachers, families, and students, facilitating better engagement and collaboration in educational settings. It offers a suite of tools that allow teachers to communicate with parents, share classroom updates, and support students' social-emotional learning. The platform also features a portfolio function that allows students to share their learning progress with their families. It's widely popular, used by millions of students and parents, and supports multilingual communication. ClassDojo is focused on building communities within classrooms, providing resources for teachers, and ensuring privacy and security for all its users.

51 - 200 employees

Founded 2011

📚 Education

🌍 Social Impact

💰 $125M Series D on 2022-07

📋 Description

• Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns • Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform • Own go-to-market strategy for 2–3 new district-facing features each year, partnering closely with Product, Sales, and Success • Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle • Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates • Design integrated campaigns across owned, earned, and paid channels—with clear goals and performance metrics • Create repeatable GTM and launch templates that scale across features, campaigns, and stakeholders • Establish structured feedback loops with Sales and SDRs to refine what’s working and where to iterate

🎯 Requirements

• 8+ years of B2B marketing experience, including 2–3 years owning GTM or full-funnel outcomes • Experience leading positioning, messaging, and campaign strategy at a high-growth company (ideally startup to scale-up) • A strong track record of launching B2B features or products and delivering measurable business impact • Owned campaigns and programs that directly drove revenue, with a track record of generating qualified leads • Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging • Deep understanding of how to tailor messaging and GTM to different personas and lifecycle stages • Operated in fast-moving, cross-functional environments—driving clarity, prioritizing well, and executing quickly • Thrived in fast-paced, scrappy environments