Founding Marketer

Job not on LinkedIn

🕒 January 28

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Clay

WebsiteLinkedInAll Job Openings

11 - 50 employees

✨ The Creative Tool for Growth | Enrich your data, automate personalized outreach, and implement any idea for GTM

📋 Description

• Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers • Translate Clay’s product capabilities into clear, differentiated value propositions and use cases • Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly • Pressure-test messaging in real sales conversations and refine continuously • Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals • Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context) • Help sales teams articulate *why Clay*, *why now*, and *why us vs alternatives* • Ensure consistency in how Clay is positioned across the full enterprise buying committee • Support in-person community events, executive dinners, and conferences in EMEA • Define event themes, talk tracks, and narratives rooted in product value • Decide *who should be invited* based on ICP fit and active opportunities • Capture qualitative feedback from the field to inform positioning and enablement • Synthesize insights from sales calls, demos, objections, and wins/losses • Share EMEA-specific learnings with Product Marketing and Product teams • Influence roadmap, packaging, and messaging with real buyer evidence • Refine Clay’s story based on what actually moves deals

🎯 Requirements

• Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts. • Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment. • Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers. • Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback. • Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use. • Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics. • Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process. • Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.

🏖️ Benefits

• All employees can work for free with world-class coaches who specialize in creativity, management, and more.