Director of TikTok Marketing

2 days ago

Apply Now

Receive Emails with Similar Jobs

Clean Nutraceuticals

WebsiteLinkedInAll Job Openings

eCommerce • Wellness • Retail

Clean Nutraceuticals is a direct-to-consumer supplement brand that formulates and sells multi-nutrient blends composed of vitamins, minerals, and herbal extracts. The company emphasizes research-backed ingredients, GMP-compliant manufacturing, third-party testing for purity and potency, and targeted formulations for immunity, digestion, stress relief, and general vitality. Products are sold primarily through an online storefront (with subscription options and marketplace presence) and marketed to consumers seeking convenient, science-informed wellness supplements.

11 - 50 employees

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• Build and optimize comprehensive TikTok marketing plans, including ad campaigns, organic content calendars, and TikTok Shop integrations. • Manage $1M+ monthly TikTok ad budgets, using TikTok Ads Manager for new customer acquisition and retargeting. • Oversee TikTok-specific creative production using AI tools (e.g., CapCut, HeyGen) for rapid iteration. • Oversee our AI content automation system to scale organic content posting to 100k + videos per month. • Work with our Head of Influencer Marketing to identify, recruit, and manage TikTok creators/influencers for affiliate collabs, whitelisting, and Shop campaigns. • Leverage Tiktok CRM TikTok-exclusive retention flows, like live sessions, community challenges, and subscription upsells via Shop. • Leverage TikTok Analytics, Pixel, and third-party tools (e.g., Triple Whale) for real-time reporting. • Grow our existing TikTok-focused team (media buyers, affiliate managers, community managers, and analysts); mentor on platform best practices and foster a results-driven culture. • Partner with product, ops, and compliance teams to launch new supplements via TikTok-first campaigns. • Stay ahead of TikTok algorithm changes, features, and trends in health/supplements marketing.

🎯 Requirements

• 5+ years in DTC marketing with 3+ years focused on TikTok for health/wellness/supplements brands. • Proven track record scaling TikTok campaigns to $10M+ annual revenue (share metrics like ROAS, CAC, LTV). • Expert in TikTok Ads Manager, Shop, Analytics; proficient in AI creative tools, and data platforms (Tableau, Google Analytics). • Deep DR and TikTok knowledge (funnels, A/B testing, compliance in regulated spaces). • Experience managing 5+ person teams; strong project management and cross-functional collaboration. • Results-obsessed hustler who thrives on edgy, controversial campaigns (e.g., aggressive hooks that spark debate or polarize viewers but deliver ROAS). • Comfortable with "insensitive/exploitative" DR tactics if they drive ethical growth. • Bachelor's in Marketing, Business, or related; advanced certs (e.g., TikTok Blueprint) a plus.

🏖️ Benefits

• Willing to relocate/visit Las Vegas • remote OK with proven self-motivation.