Video Marketing Manager, Demand Generation

5 hours ago

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Cloudera

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Enterprise • SaaS • Artificial Intelligence

Cloudera is a leading enterprise data cloud company that empowers businesses to manage and analyze data across any environment. Offering a hybrid data platform, Cloudera facilitates modern data architectures with solutions like open data lakehouse, scalable data mesh, and unified data fabric, designed for artificial intelligence, data engineering, and machine learning. Key industries served include financial services, telecommunications, healthcare, and more, where Cloudera's platform enables secure, scalable, and effective data management. By leveraging AI and advanced analytics at scale, Cloudera helps organizations transform their data into actionable insights.

1001 - 5000 employees

Founded 2008

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 $4.1M Venture Round on 2013-01

📋 Description

• Develop and execute strategies for promoting YouTube content across other channels (website, social media, email, paid campaigns) to expand reach and drive traffic. • Continuously experiment with different content formats, optimization techniques, and promotional strategies to improve performance. • Coordinate content syndication campaigns, managing timelines, asset trafficking, lead flow, and vendor relationships. • Apply SEO and YouTube best practices to titles, descriptions, and tagging for stronger discoverability. • Conduct keyword research and apply YouTube SEO strategies to improve organic reach and discoverability. • Keep up-to-date with the latest YouTube features, algorithm changes, and best practices in video marketing and demand generation. • Build and execute a YouTube content strategy that increases visibility for 20–40 priority AI and analytics topics. • Regularly analyze YouTube performance data (views, watch time, engagement, traffic to site, lead conversions) to identify trends, derive actionable insights, and optimize future content and strategy. • Collaborate closely with existing video creation resources; video editing skills are a plus if you can help with production directly. • Develop and maintain an actionable editorial calendar to keep production and approvals on track.

🎯 Requirements

• 5+ years of experience in B2B content marketing, demand generation, or digital marketing (B2B tech strongly preferred) • Proven success in YouTube strategy, video content planning, and production management. • Strong project management skills — ability to map plans, meet deadlines, and align stakeholders. • Proven track record of developing and executing successful YouTube content strategies that delivered measurable results (e.g., increased views, engagement, website traffic, leads). • Deep understanding of YouTube's algorithm, analytics, and best practices for content optimization, SEO, and audience growth. • Hands-on experience with YouTube Studio, video tagging, playlist creation, and content syndication. • Experience applying SEO principles to video content and optimizing for search and AI discovery. • Ability to work hands-on in both strategy and execution, with flexibility to jump in on production where needed. • (Bonus) Video editing capabilities to help accelerate content creation. • Experience coordinating content syndication campaigns and managing vendor relationships.

🏖️ Benefits

• Health insurance • 401(k) • Paid time off • Flexible work arrangements • Professional development opportunities