Manager, Marketing Services

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🕒 May 26

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Velera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🏦 Banking

Fintech • Banking • Financial Technology

Velera is a company that provides a wide range of solutions for financial institutions, focusing on payment and banking technology. The company offers services in digital card issuance, digital wallets, and provides a co-op pay network and ATM terminal driving. Velera integrates sophisticated scoring and decision-making tools for fraud prevention and identity authentication. It also offers strategic consulting services for growth and marketing. Velera positions itself as a partner in digital banking and financial technology innovation.

📋 Description

• Lead, coach, and develop a team of marketing specialists, helping them grow their technical, strategic, analytical, and creative capabilities to translate strategy into effective marketing solutions across multiple channels, including direct mail, email, mobile and web. • Own the creative, execution and deployment of marketing strategies across business line with clearly defined standards to ensure optimal performance and quality • Partner closely with marketing, technology and data teams to optimize tools, workflows, and integrations. • Proven track record managing channel-specific programs that align offers, messaging, creative, and member experiences • Leads, mentors, and develops teams in personalization and journey orchestration at scale, building capabilities across strategy, execution, and optimization across multiple channels (e.g., email, mobile, web) • Strong understanding of audience segmentation, behavioral triggers, and dynamic content to deliver relevant, timely experiences • Partner across teams to ensure paid engagements are aligned with client recommendations and defined growth strategies. • Bring deep understanding of what makes creative perform across platforms and formats. • Establishes and reinforces standards, playbooks, and processes to enable repeatable, high-quality personalization execution across teams • Build structured testing frameworks for creative, audiences, offers, and funnels — and translate insights into clear recommendations for future creative, messaging, and campaign improvements. • Previous experience in creative solutions role with high-level of experience partnering with designers, copywriters, and content teams to develop performance-driven creative at the velocity required. • Demonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organization. • Actively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystem. • Define and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives to drive performance and meet company goals. • Work closely with stakeholders and across organization to proactively define, create and implement solutions involving multi-market and hyper-personalized member communications. • Develop, implement and document departmental processes, controls and procedures for marketing solutions. • Act as a subject matter expert and key contributor to team and cross-functional departments • Champion change leadership to enhance Velera’s consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients

🎯 Requirements

• 10+ years in marketing experience working with in-house creative teams and end-to-end campaign execution and delivery. • Seven (7) years of experience in a combination of payments, product, or operations in the banking industry and three (3) years in a senior level or supervisor role • Five (5) years of experience in strategy, data, analytics, and marketing technology, preferably Adobe, Marketo, Salesforce Marketing Cloud or similar • Bachelor’s Degree in Business, Marketing, Communications or equivalent combination of education and experience required

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program