Conversion Rate Optimization, Sales Funnel Analyst

Job not on LinkedIn

🔥 13 hours ago

🇵🇭 Philippines – Remote

💵 $1.8k - $2.1k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 2%

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Logo of Coconut Careers

Coconut Careers

51 - 200 employees

Founded 2021

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Coconut Careers is a remote staffing and talent-matching company that connects businesses with vetted global professionals for roles such as executive assistants, digital marketers, sales reps, accounting assistants, and developers. They offer two hiring models — Managed Talent (monthly subscription where Coconut handles sourcing, vetting, payroll, compliance, and ongoing support) and Direct Hire (one-time flat fee) — and promote a free 40-hour trial to test fit. The company emphasizes rigorous vetting, curated matches, and support for employers scaling remote teams; their site lists 100K+ verified profiles and 600+ client companies and shows tools like salary calculator and job description generator.

📋 Description

• Analyze the Shopify sales funnel end to end • Audit conversion drop-offs and identify the highest-impact opportunities • Review Meta ad data and assess ad-to-landing-page message alignment • Set up and manage Mouseflow across top landing pages, expanding coverage from 2 to 6–7 pages • Run and monitor A/B tests through A/B Convert until sufficient conversion volume is reached • Pull and reconcile performance data across Shopify, Meta, Triple Whale, Amir tracking, and other systems • Maintain a testing and optimization backlog with hypotheses, proposed changes, status, outcomes, and next steps • Recommend landing-page, messaging, funnel, and UX changes based on data • Coordinate agency, design, and internal stakeholders to implement approved changes • Track seven landing-page projects through launch and ongoing optimization • Deliver findings and recommended actions back to the client

🎯 Requirements

• Experience analyzing the Shopify sales funnel end to end, including ads, landing pages, PDPs, checkout, cart abandonment, segmentation, and post-purchase • Experience auditing conversion drop-offs and identifying high-impact opportunities • Experience reviewing Meta ad data, including video drop-off, click-through rates, and ad-to-landing-page message alignment • Experience setting up and managing Mouseflow across landing pages • Experience running and monitoring A/B tests through A/B Convert • Experience pulling and reconciling data across Shopify, Meta, Triple Whale, Amir tracking, and other relevant systems • Experience maintaining a testing and optimization backlog • Strong CRO and DTC e-commerce funnel knowledge • Self-directed project management and clear reporting • Data analysis and A/B testing experience • Experience working with high-volume Shopify stores; store scale matters more than years of experience • Familiarity with landing-page UX, PDPs, direct-response messaging, and conversion-focused design • Experience coordinating agencies or cross-functional execution • English proficiency level using CEFR • Resume must follow the Coconut VA Profile Template and be in English • One-minute introduction video, preferably using Loom; video link must be valid • Triple Whale, Mouseflow, A/B Convert, Amir tracking, Meta Ads Manager, or similar platforms are good to have • Experience with Shopify stores doing $1M+ annually is good to have • AI-enabled analysis experience, including tools such as Claude, is good to have • Background at a $10M+ DTC Shopify brand is good to have

🏖️ Benefits

• Competitive Salary • 13th Month Pay • Paid Time Off – 12 days of PTO • 12 paid US holidays • Maternity & Paternity Leave • Comprehensive Healthcare • Life Insurance (included in the full-time HMO plan) • Mental Health Support, including mental health consultations and wellness resources • Milestone Gifts & Birthday Treats • Team Experiences, including island getaways, virtual town halls, and regional meetups • Supportive professional network for learning, growth, and connection

Apply Now

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