Senior Regional Marketing Manager – APAC

Job not on LinkedIn

🔥 1 minute ago

🇸🇬 Singapore – Remote

💵 S$168k - S$228k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Coder

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Coder is a company that provides an open-source self-hosted cloud development environment (CDE) platform. The platform allows organizations to deploy development environments across various infrastructures such as VMs, Kubernetes, and cloud services, facilitating secure, fast, and flexible coding solutions. Coder focuses on increasing developer productivity by enabling rapid deployment of fully configured cloud environments, optimizing resource use, and streamlining coding operations for developers, data engineers, and scientists. It enhances security and privacy for development environments by separating desktop environments, allowing safe third-party access, and implementing enterprise-grade security protocols. Coder is SOC2 Type II certified and supports a customizable, enterprise-scalable experience with self-hosting and open-source solutions.

📋 Description

• Own the APAC marketing plan end to end, from planning through execution and reporting, aligned to global strategy and regional sales priorities • Run in-person events including platform engineering roundtables, developer meetups, executive dinners, conferences, and occasional webinars • Lead ABM programs for high-priority APAC accounts and turn target account lists into conversations and pipeline • Plan and execute field marketing, including roadshows, customer and prospect programs, and sales-aligned campaigns • Build and run partner marketing with strategic alliances, resellers, and channel partners, including co-branded campaigns and joint events • Localize campaign content and messaging for APAC markets and buying cultures • Recommend and manage APAC budget spending across events, vendors, agencies, and sponsorships • Measure attendance, engagement, influenced pipeline, and sourced pipeline to guide regional investment • Manage projects, timelines, and cross-functional inputs across multiple markets and time zones • Serve as Coder marketing’s first presence on the ground in APAC and report to the Director of International Marketing

🎯 Requirements

• Must be located in Singapore • 10+ years of regional or field marketing experience, preferably in B2B technology or developer-focused companies • Experience launching or growing a company’s marketing presence in APAC from a small base • Experience owning APAC as the primary or only marketer across in-person events, field, ABM, and partner marketing • Hands-on experience executing regional programs, including events, partner campaigns, and sales-aligned marketing motions • Experience running account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination • Experience building co-marketing programs with alliances, resellers, or channel partners • Experience managing a regional budget and working with agencies, event vendors, and sponsorships • Experience partnering closely with sales leadership to support pipeline goals and regional priorities • Strong project management skills across timelines, vendors, details, and cross-functional inputs across time zones • Clear written and verbal communication skills, including asynchronous stakeholder alignment • Ability to manage many programs at once while staying organized, responsive, and detail-oriented • Ability to travel 20% within the region • Familiarity with project management tools such as Asana or similar systems • Bonus: Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers • Bonus: Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools • Bonus: Familiarity with HubSpot, Salesforce, 6sense, HockeyStack, marketing automation, CRM, or ABM platforms • Bonus: Existing relationships with APAC cloud, SI, and channel partners, or regional developer communities and event organizers • Bonus: Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline • Bonus: Experience supporting a company with an open source offering • Bonus: Fluency in one or more APAC languages in addition to English

🏖️ Benefits

• Equity • Bonus • Remote work arrangement • Interview process intended to be completed in two to four weeks, if schedules allow • AI tooling permitted for take-home assessments • Equal employment opportunity commitment

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