SEO Copywriter

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Write SEO-optimized blog content targeting non-branded search • Lead and support research and discovery projects • Craft content structured for AI answer visibility • Develop and optimize title tags, meta descriptions, and on-page copy • Support internal linking strategy • Refresh and re-optimize existing content • Conduct routine content audits • Write product descriptions, category-level editorial copy for comfrt.com • Write and optimize granular on-site copy elements • Develop SEO-optimized product listings for Amazon, TikTok Shop • Write compelling, keyword-informed copy for new product launches • Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance • Adapt and localize copy for international markets • Partner with the paid team to write ad copy, landing page copy • Contribute to the Comfrt brand voice • Track and report on content performance using core SEO KPIs • Conduct routine content audits • Operate within an organized brief-to-publish workflow

🎯 Requirements

• 2–3 years of copywriting experience with a strong SEO focus • 2–3 years writing ecommerce copy (PDPs, collection pages, product launches), ideally in a DTC or lifestyle apparel context • Solid understanding of AEO/GEO and the evolving search landscape • Comfortable writing across channels: DTC site, Amazon, TikTok Shop, YouTube, and/or retail partners • Exposure to or curiosity about writing for multiple regions or international markets • Strong editorial instincts • Ability to absorb and consistently apply our brand voice • Comfortable working across large product catalogs and seasonal merchandising cycles • Detail-oriented with strong prioritization instincts • Team-oriented and receptive to feedback • Experience with Shopify and paid copy experience are a plus • Passion for apparel, fashion, or consumer brands is a plus

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products