Healthcare IT Writer

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🕒 February 13

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Compose.ly

51 - 200 employees

Founded 2016

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

Compose. ly is a premier content writing service that provides high-quality, SEO-friendly content tailored to engage your audience and elevate your business. Specializing in content creation across various industries, Compose. ly connects businesses with a network of specialized writers for managed content services, including blog writing, white papers, eBooks, technical writing, and more. The platform streamlines content creation and offers services that range from SEO optimization to full account management, ensuring content that aligns with brand voice and maximizes search engine rankings. Compose. ly aims to deliver efficient and effective content solutions that drive results, with a focus on experience, expertise, authority, and trustworthiness.

📋 Description

• Create B2B email copy for demand generation and ABM campaigns targeting three core personas: radiologists, cardiologists, and IT professionals • Write microsite and landing page content for major trade shows and events • Develop promotional emails and event announcements driving traffic to microsites • Draft light marketing collateral (e.g., brochures, case study) • Repurpose existing white papers into bite-sized sales enablement and social content • Ensure tone alignment with Client's refreshed brand and clinician-first positioning • Collaborate and communicate clearly with a lean, high-performing internal team

🎯 Requirements

• Proven experience writing for B2B healthcare or healthcare IT audiences (not patient-facing) • Familiarity with enterprise imaging, diagnostic workflows, or radiology/cardiology systems a strong plus • Ability to work independently with minimal supervision • Strong grasp of demand generation and account-based marketing (ABM) content styles • Comfortable with fast-paced content production cycles and team integration • Exceptional command of brand tone, voice, and strategic messaging

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