Director, Content & Editorial Strategy, B2B Commercial Marketing

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🔥 1 minute ago

🇺🇸 United States – Remote

💵 $123.8k - $140k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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Conduent

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2017

🤝 B2B

🛍️ eCommerce

🏛️ Government

💰 Venture Round on 2009-01

B2B • eCommerce • Government

Conduent is a leading provider of technology-led solutions aimed at enhancing customer experiences and improving operational efficiency for businesses and government agencies. The company offers a wide range of services, including customer experience management, finance and accounting solutions, human capital management, integrated digital solutions, and specialized services for healthcare and public sector clients. By leveraging automation and analytics, Conduent helps organizations streamline processes and drive business success.

📋 Description

• Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas. • Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation. • Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs. • Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion. • Provide strategic direction and quality oversight for thought leadership, client success stories, solution marketing, and digital experiences. • Lead editorial strategy and narrative development across social media channels. • Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization. • Establish and maintain enterprise editorial standards, voice, and tone. • Define and monitor KPIs tied to engagement, conversion, and pipeline impact. • Lead, mentor, and develop content and social media professionals.

🎯 Requirements

• 10+ years of B2B content strategy, editorial leadership, or content marketing experience. • Experience within enterprise services, technology services, business process outsourcing, or related industries preferred. • Demonstrated success in building content programs that drive pipeline growth and market differentiation. • Experience leading content teams and cross-functional initiatives in matrixed organizations. • Expertise across thought leadership, case studies, digital content, sales enablement, and social media. • Strong experience developing executive thought leadership and market-facing narratives. • Exceptional storytelling, editorial judgment, writing, and communication skills. • Strategic mindset with the ability to operate at both executive and hands-on levels. • Strong analytical capabilities with experience measuring and optimizing content performance.

🏖️ Benefits

• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one. • Retirement Savings: Robust programs to help you secure your financial future. • Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more. • Career Growth Opportunities: Paths for advancement within a global organization. • Paid Training: Learn while you earn with award-winning learning platforms. • Paid Time Off: Competitive PTO packages to help you recharge. • Great Work Environment: Join an award-winning culture that values diversity and inclusion.