Marketing Technology ROI Manager

9 hours ago

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Confluent

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Artificial Intelligence • SaaS • Cloud Computing

Confluent is a company that specializes in data streaming platforms which turn real-time data events into actionable outcomes. Their solutions enable the development of intelligent, real-time applications, empowering teams and systems to respond to data instantly. Confluent builds a new data category that impacts the real world by providing the infrastructure for real-time data streaming, which is recognized and partnered with major tech companies like Google Cloud and Microsoft. The company maintains a remote-first culture, hiring talent from over 25 countries, and values diversity and inclusivity in their workplace.

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

☁️ SaaS

💰 Secondary Market on 2021-06

📋 Description

• Manage the budget lifecycle process for the MarTech stack - including forecast planning, tool renewals, and alignment with Procurement, Legal, Finance, InfoSec, and Marketing partner teams • Build measurement frameworks, dashboards, and reporting for Martech ROI utilizing system usage to performance benchmarks and cost-to-value scoring models • Own the creation of documentation in collaboration with lead system owners for the lead management process and enablement with stakeholders • Develop and lead a formal governance structure for Martech procurement, intake, onboarding, deployment, and deprecation • Partner with Insights & Analytics to define measurable success criteria, operational KPIs, and performance tracking for key Martech systems and lead workflows • Create documentation and repeatable processes that standardize how we evaluate new tools, renew existing investments, and retire under-performing platforms • Collaborate with product champions to identify redundancy, optimization opportunities, license efficiency improvements, and workflow consolidation • Partner with leadership to ensure marketing systems investment decisions align with broader business strategy, platform architecture, and long-term roadmap • Track and communicate system health, outcome contribution, ROI trends, and investment performance to stakeholders

🎯 Requirements

• 5+ years experience in a marketing operations, revenue operations, Martech management, procurement management, or analytics roles with exposure to budgeting and Martech • Experience managing Martech portfolios and/or working with systems such as Marketo, Salesforce, LeanData, ZoomInfo, or similar • Strong financial and analytical acumen - including experience with forecasting and ROI analysis • Experience building dashboards or reporting methodologies using BI or analytics tools (e.g., Looker, Power BI, Tableau, or similar) is a plus! • Strong program management skills and experience operationalizing governance frameworks • Ability to interpret data and communicate recommendations clearly to cross-functional and executive audiences • Demonstrated experience improving operational processes, reducing inefficiency, or optimizing cost structures across teams or platforms • Strong cross-functional partnership mindset • Bachelors in Marketing, Operations, or comparable experience

🏖️ Benefits

• Health insurance • Retirement plans • Flexible work arrangements • Professional development opportunities