Senior Downstream Marketing Manager – Knee Sports Medicine

🔥 8 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $107k - $184k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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CONMED Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1970

⚕️ Healthcare Insurance

💰 Post-IPO Debt on 2022-05

Healthcare Insurance • Medical

CONMED Corporation is a global medical technology company that develops, manufactures, and sells surgical equipment and instruments specifically for Orthopedic, General, and Gastrointestinal (GI) surgery. The company focuses on innovation and has a wide range of products including surgical power tools, implants, electrosurgical units, and smoke evacuation solutions. Through its mission to support healthcare partners and improve patient outcomes, CONMED is dedicated to enhancing surgical efficiency and safety across various medical specialties.

📋 Description

• Lead the U.S. downstream commercialization strategy for the Knee Sports Medicine portfolio, translating upstream strategy into actionable go-to-market plans that drive adoption, utilization, and revenue growth. • Develop and execute product launch and commercialization plans, including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring. • Create and refine value propositions, positioning, and claims support that clearly communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders. • Partner closely with Sales and Medical Education to deliver field enablement tools and training programs that strengthen selling confidence, product knowledge, and customer engagement. • Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to ensure strong alignment between product strategy, evidence generation, supply readiness, and commercial execution. • Drive market development initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target customer segments and regions. • Lead the development of commercial collateral and customer-facing programs, including presentations, digital content, sales tools, promotional campaigns, and surgeon engagement initiatives. • Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging, identify opportunities, and improve commercial effectiveness. • Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions. • Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts. • Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business, engage customers, and strengthen market presence. • Manage assigned downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.

🎯 Requirements

• Bachelor’s Degree required; MBA preferred. • 7+ years of progressive experience in medical device marketing, product management, or downstream commercialization roles; sales experience may be included when combined with demonstrated marketing experience. • Demonstrated experience leading commercial launch planning, downstream execution, and portfolio growth initiatives within the medical device industry. • Experience in Orthopedics or Sports Medicine. Knee, soft tissue fixation, or adjacent surgical markets preferred. • Strong ability to translate product strategy and customer insights into compelling positioning, messaging, and commercial programs. • Proven success leading and influencing cross-functional teams without direct authority. • Experience partnering with sales organizations to develop training, tools, and programs that improve adoption and business performance. • Excellent analytical, organizational, and communication skills (verbal and written). • High level of personal ownership, accountability, and strategic thinking. • Creative problem-solving skills with the ability to navigate ambiguity in a fast-paced environment. • Proficient in Microsoft Office (Word, Excel, PowerPoint).

🏖️ Benefits

• Excellent healthcare including medical, dental, vision and prescription coverage • Short & long term disability plus life insurance -- cost paid fully by CONMED • Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period • Employee Stock Purchase Plan -- allows stock purchases at discounted price • Tuition assistance for undergraduate and graduate level courses