VP, Demand Generation

October 3

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Dodge Construction Network

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Construction • Enterprise • Data Analytics

Dodge Construction Network is a comprehensive digital platform that connects construction professionals with the data, insights, and tools needed to drive business growth in the construction industry. By integrating five trusted brands, the company provides accurate and timely construction information, bid management solutions, and research tools to architects, engineers, contractors, and suppliers. It offers a wide range of services, including consulting, data management, forecasting, and business intelligence, to meet the needs of commercial and residential construction sectors. Dodge Construction Network's resources help decision makers identify new opportunities and connect with key players throughout the construction project lifecycle.

501 - 1000 employees

🏢 Enterprise

📋 Description

• Own the strategy and execution of all demand generation initiatives across various channels • Responsible for scaling the existing demand engine to accelerate pipeline and ARR growth • Partner closely with other members of the marketing team in analytics, technology, content, design, and SEO • Define the demand generation strategy aligned to budgeted ARR and New Business targets • Lead the design and execution of integrated, multi-channel campaigns • Collaborate with internal stakeholders across Sales, RevOps, Marketing, Product, and Finance • Develop pipeline and financial KPIs for marketing spend programs • Own website performance and drive conversion strategy

🎯 Requirements

• 12+ years of progressive marketing experience • At least 5+ years in senior leadership roles overseeing demand generation • Proven success building and scaling demand generation functions • Deep expertise in SEM, paid media, digital events, webinars, and email marketing within a B2B SaaS or technology-driven environment • Strong command of marketing automation (Marketo, HubSpot), CRM systems (Salesforce), and attribution models • Data-driven leader with excellent strategic, analytical, and financial acumen • Inspirational leader with a track record of building high-performance teams

🏖️ Benefits

• Compensation and rewards package includes a market competitive salary • Comprehensive benefits • Uncapped commissions plans or an annual discretionary performance bonus