Lifecycle Marketing Manager

🔥 18 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Contour Education

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📚 Education

👥 B2C

Education • B2C

Contour Education is a prominent tutoring center in Victoria, specializing in VCE tutoring for high school students. The company offers a comprehensive ecosystem of tutoring, resources, and support that includes small-group classes, practice workshops, and 24/7 individual support, aimed at helping students excel in their exams and assessments. With campuses in Victorian locations such as Glen Waverley, Melbourne City, and Box Hill, as well as online options, Contour Education provides personalized attention, engaging teaching methods, and extensive resources to empower students in their academic journey. The company places a strong emphasis on developing students' understanding and practice skills, offering a holistic education experience.

📋 Description

• Own all external email and SMS communications to students and guardians from enrolment through re-engagement • Segment communications between students and guardians based on their different needs • Build automated HubSpot journeys from enrolment through the first week of class • Decide which communications should be automated and which require human involvement • Work with Academics and Digital Operations to verify information and timing • Stop or revise scheduled sends when class information changes • Manage approximately 100 student and guardian communications per month across programs • Maintain visible owners, approvals, dependencies, and the communications calendar in HubSpot • Review briefs and chase missing or contradictory information before sending • Track open, click, and completion rates and provide reporting the CMO can understand • Identify manual processes that could be improved with better tools and make the case for them • Report to the Chief Marketing Officer • Establish lifecycle communications as a dedicated function and create journeys that operate without constant supervision

🎯 Requirements

• 4–6 years in lifecycle, CRM, or retention marketing, owning email and SMS end to end • Strong individual-contributor experience; not a people-manager role • Clear, human writing tailored to students, guardians, and short SMS messages • Audience judgment distinguishing broad versus targeted communications and transactional versus engagement messages • Ability to organise and manage a high-volume communications calendar • Automation thinking, including triggers, properties, branches, delays, exits, and safeguards in HubSpot-style journeys • Comfortable working across the India and Australia time difference • Hands-on HubSpot experience with email, SMS, and workflows is nice to have • EdTech, tutoring, or student-and-family audience experience is nice to have • Experience in an international or multi-country company is nice to have

🏖️ Benefits

• Fully remote, anywhere in India • Compensation is competitive and benchmarked to the role and your experience • Compensation discussed openly early in the process • Short hiring process of about four weeks from application to offer • Real growth path within the company