Marketing Leader

Job not on LinkedIn

🔥 10 hours ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 18%

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Exavalu

201 - 500 employees

Founded 2018

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Exavalu is a business advisory and technology consulting firm that partners with enterprises to deliver high-impact digital transformation. Run by former CIOs, CXOs, and consulting principals, Exavalu offers strategic advisory, core systems transformation, systems integration, data & analytics, innovation and privacy/compliance solutions across regulated sectors. The firm focuses on Insurance, Banking & Financial Services, and Healthcare & Life Sciences, providing industry-tailored technology implementations and program leadership using partners like Guidewire, Salesforce, MuleSoft, PegaSystems and AWS.

📋 Description

• Define and execute the organization's global growth marketing strategy aligned with business objectives • Build predictable demand generation programs to drive qualified pipeline and revenue • Own customer acquisition, activation, engagement, retention, and advocacy initiatives • Lead integrated marketing campaigns across digital, content, email, SEO, SEM, social media, webinars, events, and partner channels • Develop and optimize Account-Based Marketing (ABM) programs for enterprise customers • Drive conversion optimization through A/B testing, experimentation, and funnel analysis • Manage marketing automation platforms and CRM to improve lead nurturing and campaign effectiveness • Collaborate with Sales, Product, Delivery, Alliances, and Leadership teams to accelerate pipeline growth • Define marketing KPIs and create executive dashboards covering MQLs, SQLs, pipeline contribution, CAC, LTV, ROMI, and conversion rates • Build thought leadership and executive branding initiatives • Manage agency partners, technology vendors, and marketing budgets • Build, mentor, and lead a high-performing global marketing team

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 12–18+ years of experience in B2B Growth Marketing, Demand Generation, or Digital Marketing • Proven success in technology consulting, SaaS, enterprise software, or digital transformation organizations • Strong experience scaling global demand generation and pipeline growth • Expertise in performance marketing, content strategy, SEO, SEM, email marketing, social media, and marketing automation • Hands-on experience with Google Analytics, CRM, and marketing automation platforms • Strong analytical, communication, and stakeholder management skills • Experience leading geographically distributed marketing teams • MBA preferred • Account-Based Marketing (ABM) • AI-driven marketing and personalization • Marketing analytics and attribution • Conversion Rate Optimization (CRO) • Growth experimentation frameworks • Customer journey mapping • Brand strategy and positioning • Event and partner marketing • Executive communication and thought leadership • Budget planning and vendor management

🏖️ Benefits

• Flexible work arrangements, including part-time work, working outside normal 9-5 business hours, or working remotely • Welcome back program to help people return to work after a long break due to health or family reasons • Diverse and inclusive workforce and culture • Career growth opportunities

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