Performance Analyst, Paid Media

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🔥 37 minutes ago

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Convenia

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Convenia is a digital platform that offers automated HR and payroll solutions for small and medium-sized enterprises (SMEs). It simplifies processes such as employee onboarding, benefits distribution, vacation management, and payroll handling, while providing features for performance evaluation and integration with accounting systems. Designed to enhance efficiency and compliance, Convenia centralizes HR functions, ensuring a streamlined experience for both HR departments and employees. This platform aims to promote a digital culture within organizations, making human resources more strategic and responsive to the needs of employees.

📋 Description

• Manage end-to-end paid media campaigns • Develop media strategies driven by business metrics • Create strategic briefs in collaboration with the Design and Video teams • Prepare media plans, performance analyses, and budget reallocation recommendations • Build and maintain performance dashboards (HubSpot, Power BI or similar) • Monitor marketing data quality • Plan and execute A/B tests for creatives, audiences, and offers • Collaborate with Content, CRM, Automation, and Sales teams • Use AI tools to increase productivity • Act as a technical reference, proposing strategies and improvements

🎯 Requirements

• Strong experience managing campaigns in Meta Ads and Google Ads • Experience in B2B companies and demand generation (lead generation) strategies • Experience analyzing data using CRM systems (HubSpot or similar) • Proficient in performance metrics such as CPL, CAC, ROAS, LTV, SQL, pipeline, conversion rate, and revenue • Experience with conversion rate optimization (CRO) and tools such as Hotjar or Microsoft Clarity • Proficiency in Google Analytics (GA4) and Google Tag Manager

🏖️ Benefits

• R$1,200/month on the iFood Card • Meal allowance (Vale-Refeição) • Food allowance (Vale-Alimentação) • Onboarding allowance - R$500 home office credit on iFood Benefits • Compact Unimed health plan (no co-payment and no deductions for the primary insured) • Bronze dental plan • Life insurance • Pipo Saúde - health benefits partner • Wellhub (formerly Gympass) • Kaledo - our perks club • Zenklub - mental health and emotional well-being platform • Creditas - payroll loans and salary advance • Unit - financial consulting • Childcare assistance • Birthday day off