Global Product Marketing Manager – Aortic

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🔥 0 minutes ago

🌐 Denmark, Italy, +4 more countries – Remote

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⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 14%

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Logo of Cook Group

Cook Group

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cook Group is a family of ethical and entrepreneurial companies with roots in medical devices and a commitment to empowering people and communities. Headquartered in Indiana and with a global footprint, Cook Group operates in various sectors, including life sciences, property management, and resort and service businesses. The company's mission is driven by values of integrity, quality, respect, and transparency, focusing on innovative solutions that meet the needs of employees, customers, and communities.

📋 Description

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty • Influence specialty business strategy and direction • Align mid-term marketing strategy and annual marketing plans with business goals and brand strategy • Develop global go-to-market strategy with product management, sales, and global functions • Develop value propositions, claims, and messaging aligned with brand guidelines • Ensure successful execution of global and regional product launches • Use customer personas and buyer journeys to develop marketing strategy and plans • Review and approve campaign tactics and marketing materials for advertising and promotions compliance • Engage customers and subject matter experts to understand markets and customer needs • Establish objectives for campaigns and channels, including customer meetings and events • Provide measurable input to marketing and specialty processes, systems, and operational plans • Independently investigate root causes of unique and difficult issues • Manage large, complex marketing initiatives involving cross-functional teams • Foster and maintain a respectful and supportive workplace culture

🎯 Requirements

• Bachelor's degree required in marketing, science or business • Minimum of 10 years of relevant experience in strategic marketing • Experience developing effective marketing strategies and plans that drive business goals • Global and domestic travel required • Analytical and problem-solving skills with an operations mindset • Experience working with sales and marketing teams • Experience in brand management and product marketing • Effective oral and written communication skills • Ability to work and interact effectively and professionally with people throughout various levels of the global organization • Ability to maintain company values, policies and standards • Ability to comply with Cook's Code of Conduct

🏖️ Benefits

• Competitive, performance-related compensation and benefits that support health and financial wellbeing • Paid time off and holidays • Hybrid or remote work options for many jobs, where possible • Learning opportunities • Educational assistance • Development programs • Health and wellness initiatives • Social activities • Community engagement

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