Principal Sales Engineer

🕒 October 23, 2025

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Logo of Cordial

Cordial

51 - 200 employees

Founded 2014

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Cordial is a marketing technology company that specializes in cross-channel messaging and data-driven personalization. It offers a suite of tools including AI-driven customer data platform, journey orchestration, and identity resolution to enhance the personalization of marketing campaigns across email, SMS, and mobile apps. Cordial integrates customer data and orchestrates campaigns to drive higher revenue per message and improve marketer productivity, earning recognition for its AI capabilities. The platform helps businesses understand customer behaviors, create unified profiles, and execute marketing strategies at scale, all while ensuring a more human user experience.

📋 Description

• understand and assess/scope client requirements • prepare and present demos of the platform • address and overcome technical objections in the sales process • drive technology exploratory stages of the sales process • provide day-to-day product/technical support to the sales team • offer feedback to senior management and product team on features and industry trends • help onboard new sales and pre-sales resources

🎯 Requirements

• at least 8+ years of experience as a Sr Sales/Solution Engineer, Solutions Architect, or related field in SaaS • proficiency in RESTful APIs, Javascript, JSON, HTML, CSS, and PHP (Smarty is a plus) • ability to clearly and concisely articulate technology and product positioning to both business and technical users • excellent organization skills and attention to detail • strong presentation skills for platform demonstrations and business value conveyance • motivated and active learner willing to ask questions and seek help when needed • integrity in handling confidential information and sensitive issues • ability to multi-task and prioritize independently

🏖️ Benefits

• robust benefit plan (medical/dental/vision/life) • 401k match • flexible time off • childcare perks • continued education yearly reimbursements

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