Marketing Manager – Strategic Events

🕒 May 4

🇺🇸 United States – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

🦅 H1B Visa Sponsor

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Core BTS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🤝 B2B

☁️ SaaS

🏢 Enterprise

💰 Debt Financing on 2006-02

B2B • SaaS • Enterprise

Core BTS is a full-service digital transformation consultancy that assists some of the world's most impactful companies in leveraging today's most powerful technologies. They simplify technical complexity, accelerate transformation, and drive business outcomes, offering services such as AI integration, data and application transformation, hybrid infrastructure, managed services, modern work enabling, and security enhancements. Core BTS partners with notable companies like Microsoft, Cisco, and Databricks to deliver these solutions and is recognized for its commitment to innovation, client-centric approach, and successful digital transformations.

📋 Description

• Responsible for planning, standardizing, and executing a scalable portfolio of high-impact events • Owns the strategy and execution for approximately 20–25 regional field events and 4 corporate marquee events annually • Focus on operational excellence, repeatable frameworks, and measurable ROI • Shift NRI from event volume to event effectiveness by building consistent processes, toolkits, and measurement models • Ensure each event has clear goals, target audiences, messaging, and post-event follow-up plans • Partner closely with Sales, SDR, Partners, and Leadership to align on objectives, audiences, and outcomes • Develop and manage event budgets, forecasts, and spend tracking across the annual portfolio • Research, negotiate, and manage contracts with venues, production vendors, and third-party providers • Optimize vendor relationships to support scalability, cost efficiency, and quality • Maintain high standards for attendee experience while reducing bespoke, one-off approaches • Define and track event success metrics including attendance, engagement, pipeline influence, and ROI • Lead structured post-event debriefs and reporting to capture insights and drive continuous improvement

🎯 Requirements

• Bachelor’s degree in marketing, Business, Event Management, or a related field • 5–7 years of experience in B2B marketing events, field marketing, or integrated marketing roles • Proven ability to standardize and scale event programs across multiple regions • Strong project management, budgeting, and vendor negotiation skills • Experience partnering cross-functionally with sales and marketing teams • Data-driven mindset with experience measuring event performance and ROI • Excellent written, verbal, and interpersonal communication skills • Ability to manage multiple projects simultaneously in a fast-paced environment • Experience supporting regional field marketing teams in a B2B environment • Experience with marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) • Familiarity with virtual and hybrid event execution • Experience building event playbooks, templates, or centers of excellence • Working knowledge of Microsoft Teams

🏖️ Benefits

• Health, Vision, and Dental Insurance • Life Insurance • Health/Dependent Care Flexible Spending • 401(k) Plan • Short-Term and Long-Term Disability Coverage • Generous Vacation and Flex Time Off Programs • Company Paid Holidays • Training and Development Opportunities