Senior Manager, Partner Marketing

🕒 6 days ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Core BTS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🤝 B2B

☁️ SaaS

🏢 Enterprise

💰 Debt Financing on 2006-02

B2B • SaaS • Enterprise

Core BTS is a full-service digital transformation consultancy that assists some of the world's most impactful companies in leveraging today's most powerful technologies. They simplify technical complexity, accelerate transformation, and drive business outcomes, offering services such as AI integration, data and application transformation, hybrid infrastructure, managed services, modern work enabling, and security enhancements. Core BTS partners with notable companies like Microsoft, Cisco, and Databricks to deliver these solutions and is recognized for its commitment to innovation, client-centric approach, and successful digital transformations.

📋 Description

• Manage and nurture relationships with strategic partners, serving as a trusted liaison between NRI and our partner organizations. • Develop and execute partner marketing strategies that align with our business goals and maximize brand exposure. • Lead, coach, and support partner demand resources, including Partner Demand Specialist(s) and third-party SDR agencies focused on demand generation and Marketing Qualified Lead (MQL) generation. • Allocate and manage Marketing Development Funds (MDF) for partner activities, ensuring efficient and effective use of resources. • Collaborate with national and field marketing to generate marketing leads and execute demand generation events. • Create and execute end-to-end partner marketing campaigns, tracking and analyzing results for continuous improvement. • Maintain compliance requirements and milestones for partner agreements, securing rebates and incentives for NRI. • Assist with the tracking and reporting of Marketing Sourced and Marketing Influenced Pipeline Revenue post demand generation activities and events.

🎯 Requirements

• Bachelor’s degree in marketing, business, or related field. • 5 - 7 years of experience in partner marketing management, with demonstrated leadership capabilities such as mentoring, project leadership, or cross-functional influence. • Strong relationship-building and communication skills, with the ability to effectively collaborate with internal teams and external partners. • Demonstrate ability to allocate and manage marketing budgets, including Marketing Development Funds (MDF). • Ability to lead team members toward a business result, ensuring activities are aligned to deliver. • Proven success in developing and executing end-to-end partner marketing campaigns. • Understanding of partner ecosystem, requirements, and milestones associated with partner agreements. • Proficiency in analyzing marketing metrics and leveraging data for strategic decision-making. • Strong project management skills, with the ability to prioritize and meet deadlines.

🏖️ Benefits

• Health, Vision, and Dental Insurance • Life Insurance • Health/Dependent Care Flexible Spending • 401(k) Plan • Short-Term and Long-Term Disability Coverage • Generous Vacation and Flex Time Off Programs • Company Paid Holidays • Training and Development Opportunities