Senior Director, Marketing – Brand & Demand Generation

🕒 3 days ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Cornerstone Building Brands

WebsiteLinkedInAll Job Openings

10,000+ employees

🏗️ Construction

🏭 Manufacturing

Construction • Manufacturing

Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America. Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories.

📋 Description

• Lead the development and execution of brand strategies across the Residential portfolio to strengthen market position, customer preference, and brand equity. • Establish and maintain brand standards, governance, messaging frameworks, and visual identity guidelines. • Monitor brand health, awareness, consideration, and customer perception through research and performance metrics. • Partner with business unit leaders to align brand positioning with growth objectives and market opportunities. • Drive integrated brand campaigns that support both corporate and business unit priorities. • Ensure consistent brand experiences across digital, retail, channel partner, trade, and customer touchpoints. • Represent Residential brands within industry organizations, partnerships, sponsorships, and strategic marketing initiatives. • Develop and execute integrated demand generation strategies that increase awareness, engagement, qualified leads, and revenue opportunities. • Lead planning and execution of multi-channel campaigns across paid, owned, earned, and shared media. • Manage agency partners and marketing investments to maximize effectiveness and return on investment. • Establish performance benchmarks and optimize campaigns based on business outcomes and customer insights. • Collaborate with Channel Marketing and Customer Marketing teams to ensure alignment between demand generation and customer activation efforts. • Develop content strategies that support brand awareness, thought leadership, customer education, and demand generation objectives. • Oversee the creation and distribution of high-quality content including websites, articles, videos, social media, case studies, webinars, sales materials, and customer communications. • Lead, coach, and develop a high-performing team of marketing professionals. • Manage budgets, agency relationships, and marketing investments to maximize business impact.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field • 10+ years of progressive marketing experience with increasing leadership responsibility • Proven experience leading brand strategy, demand generation, integrated marketing, and lead generation programs • Strong understanding of customer segmentation, brand management, digital marketing, and marketing analytics • Experience managing agency partners, media investments, and integrated marketing campaigns • Demonstrated ability to build and lead high-performing teams in a matrixed organization • Strong business acumen and ability to connect marketing strategies to commercial outcomes • Excellent communication, presentation, and stakeholder management skills • Experience managing budgets and measuring marketing ROI • Ability to balance strategic thinking with operational execution.

🏖️ Benefits

• medical, dental and vision benefits starting day 1 • PTO • paid holidays • FSA • life insurance • LTD • STD • 401k • EAP • discount programs • tuition reimbursement • training • professional development