Senior Director, Marketing, APAC

🕒 June 19

🇸🇬 Singapore – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 43%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Collaborate with sales representatives and leaders to develop strategies supporting quarterly pipeline and revenue goals • Define programmatic strategies to engage existing customer accounts, improve account penetration, uncover high intent, and drive expansion opportunities • Align go-to-market plans to focus accounts and industries across the region • Design and implement multi-channel campaigns to engage and nurture key personas • Independently leverage marketing operations tools to execute campaigns • Support sales teams across Australia, Japan, and Southeast Asia • Measure and optimize customer growth initiatives using data, KPIs, industry best practices, and in-depth analysis • Plan and manage events, webinars, and networking opportunities • Partner with events and alliances teams on customer and industry engagements • Advocate for sales needs and meet weekly with the sales team to align on marketing priorities • Support customer-centered growth initiatives

🎯 Requirements

• 15+ years in Enterprise B2B marketing, demand generation, or digital marketing • Experience with Salesforce, Marketo, Demandbase / 6sense, LinkedIn Campaign Manager, Outreach, and Sendoso • Prior experience developing and implementing 1:few or 1:many ABM programs • Strong cross-functional project management skills • Ability to navigate ambiguity in a fast-paced environment • Comfortable forecasting, reporting, and managing a budget • Some travel expected • Can-do attitude

🏖️ Benefits

• Two designated company-wide paid wellness days off each year • Paid day off on your birthday or another day of your choice within your birthday month • 40 hours of paid Volunteer Time Off annually • Free, confidential, 24/7/365 Employee Assistance Program counseling and resources • Business travel protection through Zurich Travel Assist • Monetary referral bonuses for successful employee referrals • Location-specific comprehensive medical/dental insurance • Location-specific retirement/pension plans • Location-specific life or accident protection • Inclusive and welcoming work environment