Event Marketing Specialist

November 12

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Coursedog

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Coursedog is the Integrated Academic Operations Platform. Empowering academic administrators to support on-time completions and operational excellence with integrated academic and event scheduling, course demand projections, curriculum management, and online catalog solutions through a single, bi-directional integration with your SIS.

51 - 200 employees

📋 Description

• Plan, coordinate, and execute a calendar of in-person, virtual (webinars), and partner events that support pipeline and regional goals. • Own end-to-end logistics: timelines, budgets, vendor sourcing, shipments, swag, booth/AV, on-site staffing, and travel. • Drive pre-event promotion (email, social, sales plays, landing pages) and post-event follow-up in collaboration with Sales and Marketing Ops. • Build event/registration pages; manage check-in/badging; ensure lead capture devices and integrations are tested and reliable. • Partner with Sales on attendee targeting, meeting scheduling, and at-event activations (demos, roundtables, dinners) to accelerate opportunities. • Coordinate with Product Marketing for messaging, talk tracks, and speaker/presentation readiness. • Track and report event KPIs (registrations, show rate, MQLs/SQLs, meetings, pipeline/revenue, ROI); recommend optimizations. • Research and evaluate sponsorships; negotiate benefits; ensure deliverables are fulfilled. • Maintain the events calendar, briefs, run-of-show, staffing plans, and post-mortems. • Travel for on-site execution (approx. 10–20%), including occasional evenings/weekends.

🎯 Requirements

• 1–3 years in B2B field/event marketing (SaaS preferred); familiarity with higher-education audiences is a plus. • Solid project management: build timelines, manage budgets, coordinate vendors, and hit deadlines across parallel workstreams. • Data-driven mindset: define KPIs, build reports, and translate insights into next-event improvements. • Excellent written and verbal communication; able to craft compelling invites, sales enablement, and on-site scripts. • Strong cross-functional collaboration with Sales, RevOps/Marketing Ops, Product Marketing, and external partners. • Bonus (not required): experience with Salesforce + Pardot, Cvent, and Zoom.

🏖️ Benefits

• Healthcare, Dental & Vision • Retirement Planning • Unlimited Paid Time Off • Remote-First Since Inception • Equity • Paid Parental Leave