Head of Marketing – Founding Team

🕒 May 9

🗣️🇩🇪 German Required

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Logo of Coverflex

Coverflex

51 - 200 employees

👥 HR Tech

🏢 Enterprise

🧘 Wellness

💰 Series A on 2023-02

HR Tech • Enterprise • Wellness

Coverflex is a company that offers a fully remote work environment with a strong emphasis on building a unique and diverse team culture. They provide a range of employee benefits including health insurance, competitive compensation with stock options, and significant budgets for personal and professional development. Coverflex also focuses on transparency, integrity, and maintaining a positive work-life balance, offering generous time off policies and remote work budgets. They are recognized as a top employer and are committed to equal opportunity employment.

📋 Description

• Be Coverflex's first marketing hire in Germany and lead the local Growth and Marketing engine • Make Coverflex visible, credible, and trusted in the German market • Map the German competitive landscape and define initial go-to-market approach • Launch local demand generation initiatives and collaborate with Sales and BDR teams • Measure success through MQLs generated and pipeline contributions

🎯 Requirements

• 5+ years in B2B SaaS Marketing at a high-growth company • Proven track record building a Growth strategy from scratch, specifically for the German market • Full-funnel demand generation expertise • Deep understanding of the German business landscape, buyer personas, and cultural nuances • Data-literate: ability to track conversion rates and make budget decisions based on ROI and CAC • Fluent in German and English

🏖️ Benefits

• Health Insurance • 25 day paid vacation days + 3 caring days per year • 2 additional paid weeks on top of the legal maximum Parental Leave • Your birthday + kids’ birthday off • €500 onboarding budget for effective workstation setup • €2,000 yearly budget for professional development and remote work enablement

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