SEO Specialist II

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $22 - $33 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Cox Enterprises

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1898

🏢 Enterprise

📡 Telecommunications

🚗 Transport

💰 Seed Round on 2014-12

Enterprise • Telecommunications • Transport

Cox Enterprises is a leading communications, media, and automotive services company with a mission to solve pressing challenges while building a more connected, mobile, and sustainable world. With over 125 years in business, Cox has invested over $1 billion in sustainable businesses and technology, generating $23 billion in revenue. The company comprises divisions like Cox Communications and Cox Automotive, which provide various B2B technology solutions and automotive services. Cox values innovation, inclusion, and the power of connection, aiming to foster a work environment where diverse voices are heard and respected. The company's commitment to sustainability and social impact is recognized by awards and certifications, such as being named a zero-waste business by Zero Waste USA.

📋 Description

• Creates reports to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic/generative optimization strategy • Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence • Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts • Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions • Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations • Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand • Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client • Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics • Implement determined strategic content strategy based on site performance, dealer needs and a cohesive marketing strategy led by our Dealer Marketing Managers; appropriately optimize custom pages and content added to the site • Utilizing various analytics platforms, analyze and evaluate website performance including, but not limited to, organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data) to determine level of client performance and identify areas of opportunities • Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulates the value of the Premium SEO/GEO program • Reports include key performance metrics, impact of previous SEO/GEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context • Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform and Moz Pro to assist with identifying potential site opportunities • Troubleshoot negative trends in key performance indicators and search/generative engine visibility • With assistance, determine cause of trend and take corrective action • Continually increase SEO/GEO knowledge by attending team knowledge share sessions, office hours, and other continuing education opportunities organized • Proactively identify and address implications of algorithm changes to search results pages, and AI changes to clients as needed • Provides advice, mentoring, and training for newer SEO team members • All other duties as assigned

🎯 Requirements

• Minimum- High School Diploma/GED and 3 years’ experience in a related field • OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience • OR 5 years’ experience in a related field • Understanding of how search algorithms work • Knowledge of search engine optimization tactics • Strong customer service and client relationship skills required • Ability to manage competing priorities • Working knowledge of Google Analytics, Google Search Console, and other industry tools • Excellent written and verbal communication skills • Self-directed, driven, and enthusiastic • Basic knowledge of HTML • Basic knowledge of Microsoft Office • Preferred- Automotive experience, broad knowledge of digital marketing strategy • Additional certifications (Google Analytics, Adwords, Hubspot, etc.)

🏖️ Benefits

• Employees are eligible to receive a minimum of sixteen hours of paid time off every month • Seven paid holidays throughout the calendar year • Eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave • Health care insurance (medical, dental, vision) • Retirement planning (401(k))