
201 - 500 employees
Founded 2011
đŁ Marketing
đź Consulting
âď¸ Travel
đ° $12M Series B on 2013-10
Marketing ⢠Consulting ⢠Travel
CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.
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201 - 500 employees
Founded 2011
đŁ Marketing
đź Consulting
âď¸ Travel
đ° $12M Series B on 2013-10
Marketing ⢠Consulting ⢠Travel
CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.
⢠Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV ⢠Design and optimize in-game offers, bundles, promotions, and pricing strategies ⢠Develop player segmentation and personalized offers based on spending behavior, engagement, and progression ⢠Identify revenue opportunities through data analysis and player behavior insights ⢠Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences ⢠Build and execute a monetization roadmap focused on measurable business impact ⢠Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements ⢠Increase first-time payer conversion and improve monetization efficiency across player segments ⢠Optimize offer and pricing performance ⢠Build an experimentation pipeline that continuously improves IAP ARPDAU
⢠4+ years of experience in mobile gaming monetization, with a strong focus on IAP ⢠Proven track record of driving IAP revenue growth and improving monetization KPIs ⢠Strong understanding of F2P game economies, purchasing behavior, and player psychology ⢠Hands-on experience with pricing, offers, bundles, segmentation, and personalization ⢠Strong analytical skills and experience designing and evaluating A/B tests ⢠Advanced Excel/Google Sheets skills and experience with analytics tools ⢠Commercially minded, creative, proactive, and comfortable taking end-to-end ownership ⢠Experience in casual, hybrid-casual, simulation, or content-driven mobile games ⢠SQL knowledge and experience with revenue forecasting ⢠Experience with LiveOps and offer management platforms
⢠Annual team trip ⢠Global holiday celebrations and presents ⢠Birthday presents ⢠Job anniversary presents ⢠Flexible remote position ⢠Support from an experienced peopleâs team for integration and career journey ⢠AI teaching, training, and support from a dedicated AI Lead team
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