Demand Generation Manager

🔥 2 hours ago

🇵🇰 Pakistan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 306 days.
• No salary listed.

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Creative Chaos

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Creative Chaos is an innovation delivery agency that partners with businesses of all sizes to develop and bring products to market. They focus on creating user-centered experiences and translating consumer insights into innovative products. They offer services such as team augmentation, MVP (Minimum Viable Product) development, and DevOps and cloud solutions to help businesses innovate, develop, and deliver products efficiently. Creative Chaos acts as an extension to their clients' teams, providing support and expertise throughout the product development process.

📋 Description

• Own the overall email marketing strategy and execution. • Develop targeted email campaigns for audience segments, industries, buyer personas, and service offerings. • Build and manage automated email sequences, nurture workflows, newsletters, and lifecycle campaigns. • Create email copy, subject lines, CTAs, and messaging to drive engagement and conversions. • Develop re-engagement campaigns for dormant leads, closed-lost opportunities, inactive contacts, and existing databases. • Implement segmentation, behavioral triggers, lead scoring, and personalized communication. • Test and optimize deliverability, engagement, conversion rates, and campaign performance. • Develop and execute scalable outbound marketing strategies targeting decision-makers and potential customers. • Build prospect databases using ICPs, industry segments, company attributes, and buyer personas. • Design personalized cold email campaigns and multi-touch outreach sequences across email, LinkedIn, and other channels. • Work with Sales to convert positive responses into qualified meetings and opportunities. • Develop integrated demand generation strategies aligned with business and revenue objectives. • Build awareness, demand capture, nurture, and new buying opportunity campaigns. • Plan and execute account-based marketing campaigns for high-value target accounts. • Develop campaign calendars, messaging frameworks, content requirements, and distribution strategies. • Collaborate with Product Marketing and Content teams on demand generation campaigns. • Own demand generation workflows and campaign automation within HubSpot. • Build nurture sequences and implement lead scoring, segmentation, routing, and qualification workflows. • Maintain CRM data quality, campaign tracking, attribution, and contact lifecycle management. • Develop reporting dashboards measuring campaign performance, lead progression, and pipeline contribution. • Track and analyze email, outbound, nurture, and ABM campaign performance. • Monitor reply rates, qualified meetings, MQLs, SQLs, opportunities, and marketing-sourced pipeline. • Conduct A/B testing across copy, subject lines, CTAs, offers, and outreach sequences. • Present performance reports, insights, experiments, and recommendations to marketing leadership. • Align campaign strategies with Sales priorities and revenue targets. • Develop lead qualification and sales handoff processes. • Monitor lead-to-meeting, meeting-to-opportunity, and opportunity-to-customer conversion rates. • Gather Sales feedback to improve targeting, messaging, and lead quality. • Build campaigns supporting the customer acquisition journey through closed-won opportunities.

🎯 Requirements

• 4-6 years of experience in B2B demand generation, email marketing, outbound marketing, or growth marketing. • Demonstrated experience building and executing email marketing and outbound acquisition campaigns. • Strong understanding of B2B buyer journeys, ICP development, audience segmentation, and lead qualification. • Proven ability to develop effective cold email campaigns and personalized outreach sequences. • Hands-on experience with marketing automation platforms, preferably HubSpot. • Experience with prospecting, contact enrichment, and outbound campaign tools. • Excellent email copywriting and communication skills. • Strong understanding of email deliverability, sender reputation, domain warm-up, and email authentication protocols (SPF, DKIM, DMARC). • Experience developing nurture journeys, lead scoring, and CRM workflows. • Understanding of account-based marketing and multi-channel outreach. • Strong analytical skills with the ability to translate campaign data into actionable improvements. • Ability to manage multiple campaigns independently while maintaining strategic direction and execution quality. • Experience with CRM and marketing automation platforms such as HubSpot, ActiveCampaign, or Marketo. • Experience with prospecting and data intelligence platforms such as Apollo.io, Clay, ZoomInfo, or Lusha. • Experience with cold email and outreach tools such as Instantly, Smartlead, Lemlist, Salesloft, or Outreach. • Experience with email platforms such as Mailchimp or Brevo. • Experience with analytics and reporting tools such as Google Analytics 4, Looker Studio, or HubSpot Reporting. • Experience with LinkedIn Sales Navigator. • Understanding of how to build and manage an effective demand generation technology stack.

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