Performance Marketing Manager

🔥 2 hours ago

🇵🇰 Pakistan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 306 days.
• No salary listed.

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Creative Chaos

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Creative Chaos is an innovation delivery agency that partners with businesses of all sizes to develop and bring products to market. They focus on creating user-centered experiences and translating consumer insights into innovative products. They offer services such as team augmentation, MVP (Minimum Viable Product) development, and DevOps and cloud solutions to help businesses innovate, develop, and deliver products efficiently. Creative Chaos acts as an extension to their clients' teams, providing support and expertise throughout the product development process.

📋 Description

• Own the end-to-end paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other relevant acquisition channels. • Develop and execute scalable B2B lead-generation strategies targeting U.S. startups, SMBs, and growing businesses. • Manage and optimize campaigns across Search, Display, Remarketing, Performance Max, Demand Gen, and paid social. • Build channel-specific acquisition strategies based on audience intent, industry, service offering, and customer economics. • Identify new acquisition opportunities, emerging platforms, and scalable growth channels. • Develop and manage campaign budgets focused on ROI, CAC, and revenue contribution. • Own the complete marketing funnel from impressions through closed-won revenue. • Optimize campaigns for qualified leads and actual customer acquisition. • Work with Sales and Marketing Operations to improve lead quality, conversion rates, and pipeline contribution. • Identify funnel bottlenecks and recommend improvements across targeting, messaging, offers, landing pages, and conversion journeys. • Monitor CAC, cost per qualified lead, customer lifetime value, ROAS, and marketing-sourced ARR. • Develop an experimentation roadmap and lead A/B testing for ad creatives, copy, messaging, audiences, keywords, bidding strategies, landing pages, and offers. • Collaborate with design and content teams to develop high-converting campaign assets. • Improve website conversion rates and reduce acquisition costs. • Own performance tracking and reporting across Google Ads, Meta Ads, LinkedIn Ads, GA4, and HubSpot. • Ensure accurate conversion tracking, UTM governance, attribution, and campaign measurement. • Build dashboards connecting advertising investment to qualified pipeline, closed deals, and revenue. • Analyze performance by channel, campaign, audience, keyword, industry, and service line. • Present actionable insights, performance trends, and optimization recommendations to marketing leadership. • Make data-backed budget allocation decisions based on business outcomes. • Work closely with SEO, Content, Product Marketing, Marketing Operations, Design, and Sales. • Translate business objectives into actionable campaign strategies. • Establish performance marketing processes, testing frameworks, and reporting standards. • Provide strategic direction and accountability while owning execution. • Proactively identify problems and opportunities.

🎯 Requirements

• 5+ years of hands-on performance marketing experience, preferably in B2B, SaaS, professional services, or lead-generation businesses. • Proven experience managing and scaling substantial monthly advertising budgets. • Advanced expertise in Google Ads, including Search, Display, Performance Max, Demand Gen, and Remarketing. • Strong hands-on experience with Meta Ads and LinkedIn Ads. • Excellent understanding of B2B lead-generation funnels and longer sales cycles. • Strong command of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution. • Experience working with HubSpot or comparable marketing automation and CRM platforms. • Strong understanding of landing-page optimization, CRO, audience segmentation, and retargeting. • Ability to analyze complex performance data and turn insights into growth opportunities. • Experience managing budgets, forecasting results, and communicating marketing ROI. • Excellent communication, analytical thinking, and problem-solving skills. • Experience scaling B2B paid acquisition while maintaining or improving lead quality. • Understanding of high-intent search demand, paid social demand generation, account-based marketing, and industry-specific acquisition campaigns. • Ability to independently audit advertising accounts, identify wasted spend, and develop turnaround strategies. • Understanding of AI's impact on paid advertising, audience targeting, creative production, and campaign optimization. • Commercial mindset with ability to connect marketing performance to business growth.

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